Asana Content Management: Repurpose Your Podcast with Ease

Are You Leaving Your Podcast Content on the Table? Publishing your podcast each week is no small feat, but if that’s where it ends, you’re leaving so much potential on the table.

That one episode could become a blog post, emails to nurture your list, and social posts that keep you visible—all without creating anything new from scratch.

You’re probably thinking, “Repurposing sounds great—but honestly, I’m happy to keep up with recording, edits, and show notes.”

That’s exactly where Asana content management comes in. With the right system, you can repurpose one podcast episode into a month of content, without adding more stress to your plate. Let's talk about how to build a simple Asana content calendar that makes repurposing great content easy and repeatable.

The #1 Mistake Entrepreneurs Make with Their Podcast Content

Here’s something I see all the time:

You’ve got your podcast running on schedule. You’re consistent—that’s a huge win in content marketing. But after you hit publish? You move right on to the next episode.

And then you wonder, “Why isn’t my podcast driving more traffic or engagement?”

Here’s the missing piece: recording and publishing is only half the job. The other half is marketing and distributing that content. You’ve already created something valuable—now it’s time to make sure it’s working for you.

The good news? With a simple Asana content management system, you can set up a workflow that repurposes each episode into multiple pieces of content, without starting from scratch every time.

Here’s the framework I use to help entrepreneurs like you get more out of every episode:

1. One Podcast Episode
   Your core content.
2. One Blog Post
   Turn the episode into a searchable, shareable SEO SEO-optimized written piece. Now you have two long-form pieces of content. Remember that long-form means it is around for a long time working your marketing for you.
3. Two Emails
   – One to promote the episode or blog.
   – One that dives deeper into a key takeaway.
   – Or Another One that is sent at the end of the month to recap and promote the episodes
4. Four to Six Social Posts (and Beyond)
   Repurposing a podcast episode isn’t just about pulling a quote and calling it a day.Here’s how to break it down into multiple content pieces across different platforms:

    

   – Quotes: Pull key insights or impactful statements and turn them into social media posts, Instagram carousels, or even Pinterest pins.

   – Tips: Share a quick win or actionable step from the episode. These can be turned into posts for Threads, reels, or carousel posts.

   – Questions: Use open-ended questions from the episode to spark engagement. These work well for IG stories, LinkedIn posts, or even polls.

   – POV (Point of View): Share your personal take on the episode’s topic—why it matters to you, how it connects to your target audience, or how you’ve applied it in your online business. This builds connection and author

   But you don’t have to stop there:
   
   – Audiograms: Take a compelling clip and overlay it with captions and visuals for Instagram or LinkedIn.

   – Short-form videos: If you record a video podcast or have B-roll footage, pull out the gold nuggets and turn them into reels, TikToks, or YouTube shorts.

   – Pinterest pins: Any quote, tip, or blog post you create from the episode can become visual pins to drive more traffic.

   The goal? Create a variety of content types that meet your target audience where they are, without needing to reinvent the wheel each time. One episode, many formats—aligned with your content strategy.

This simple structure turns one episode into seven to nine pieces of content that support your visibility and growth. When you repeat that same process week after week, look at all your content. I know that social media gets a bad rap, but it can be effective when used correctly.

Build Your Asana Content Calendar Template (Your Repurposing System)

Now that you’ve got the framework, let’s talk about how to actually build the system that makes it happen. This is where Asana content management really shines.

Your first step is creating an Asana project dedicated to your content creation process—specifically for repurposing your podcast episodes into content pieces like blog posts, emails, and social media posts.

Think of this as your content calendar template—a project management tool that lays out every piece of content and task involved, so nothing falls through the cracks.

Here’s a quick guide to setting it up:

1. Create a new project in your Asana account
   This becomes your Asana content calendar—a well-organized content calendar where you manage your content creation workflows.
2. Build sections for each content type
   Set up sections like:
   – Podcast Episode (the anchor)
   – Blog Post (repurposed from the episode)
   – Emails (promotional + nurture)
   – Social Media Posts (quotes, POV, engagement)
   – This keeps different content types separated and easy to track.
3. Add tasks for each piece of content
   Under each section, add template tasks for every step in your content creation process:
   – Example for a blog post: Write draft, edit, upload to WordPress, schedule, promote.
   – Example for social media posts: Pull quotes, design graphics, write captions, schedule.
   – These become sample tasks you’ll reuse for every episode.
4. Assign due dates and task status
   One of the best parts of using a project management software like Asana is the ability to set deadlines and track task status. This gives you peace of mind knowing what’s done and what’s still pending.
5. Use custom fields to track details
   Add custom fields for things like content title, content type, platform (Instagram, email, blog), or even business goals (visibility, list building, engagement). This makes it easy to sort and filter later—especially for marketing teams or content managers overseeing different types of content.
6. Switch to calendar view for a visual plan
   Asana’s calendar view lets you see your entire content production schedule at a glance. It’s a great way to catch gaps, prevent overlap, and ensure you’re hitting all your marketing activities across different platforms.

I'd like to mention one thing, if you've tried Asana and it was not for you try Trello as an Asana Alternative. I think it can be simpler.

How to Use Calendar View to Stay on Track

Once your Asana content calendar is set up and customized, it’s time to lean into one of Asana’s greatest tools for content management—the calendar view.

This powerful tool gives you a bird’s-eye view of your entire content creation process. You can visually map out your due dates, see where your content pieces are scheduled, and ensure that your content marketing team (or just you!) stays on track.

Here’s how to make the most of calendar view:

1. Spot gaps and overlaps easily
   With calendar view, you can catch if you’ve overloaded yourself (or your team leads) with too many marketing activities at once. You can also see where you might need to plug in extra social media posts or shift due dates.
2. Plan for different types of content across platforms
   Seeing your content title and content type displayed visually helps ensure you’re balancing different types of content—whether that’s blog posts, emails, or YouTube videos—across different platforms.
3. Keep your business goals in focus
   Use custom fields alongside calendar view to sort and filter by target audience or marketing activities (e.g., nurture sequence, launch week, list-building focus). This way, you’re not just filling a calendar—you’re aligning your content strategy with your business goals.
4. Easily adjust as new projects or ideas come up
   Content teams (or solo content creators) know that new content ideas pop up all the time. With calendar view, you can quickly drag and drop tasks to adjust your schedule without feeling like everything’s falling apart.

This gives you a well-organized content calendar that feels doable—and flexible enough to fit your specific needs.

In the next section, I’ll show you best practices for integrating this system into your routine so it becomes second nature.

Best Practices for Sticking to Your Content Process

Setting up your Asana content management system is one thing—sticking with it is what keeps your content creation workflows running smoothly week after week.

Here are a few best practices to help you stay consistent without feeling like it’s another thing to manage:

1. Treat your content calendar like a project, not a to-do list
   Your Asana project isn’t just a place to dump tasks—it’s your collaboration tool (even if you’re the only one on your content marketing team right now). Treat it like a living system that helps you manage content production, keep track of task status, and align with your business goals.
2. Schedule time to review your calendar view weekly
   Block off 15–30 minutes each week to review your calendar view. Adjust due dates, check off completed tasks, and plan for new projects or content ideas. This helps prevent the last thing you want—feeling behind or scrambling at the last minute.
3. Use custom fields and task filters regularly
   Whether you’re tracking content type, target audience, or marketing activities, don’t let your custom fields gather dust. Use them to filter and review your content pieces by category or goal, which helps you stay aligned with your overall content strategy.
4. Delegate to relevant team members when possible
   If you’re working with a content marketing team, a content manager, or even outsourcing parts of your process, assign relevant tasks to different team members. This keeps everyone clear on their role without clogging your inbox with questions.
   Even if you’re a solo content creator right now, this habit will prepare you for future growth.
5. Keep it simple and scalable
   Don’t overload your editorial calendar template with repetitive tasks or unnecessary steps. Start with what works for your specific needs and expand as your online business grows. Your system should evolve with you—not add to the overwhelm.

By following these content creation steps, you’ll build a sustainable rhythm that helps you consistently produce high-quality content—without the steep learning curve that comes with juggling multiple tools.

Next up, I’ll share real-life examples of how other content teams and content creators use Asana to manage their content production and make the most of every new piece of content.

Real-Life Examples of Asana Content Calendars

Sometimes seeing how others use a project management tool like Asana can spark ideas for your own system. Whether you’re a solo content creator, managing a content marketing team, or somewhere in between, these examples can help you think about what might work for your content creation workflows.

1. Podcast Repurposing Calendar (Solo Creator)

A content creator who publishes weekly podcast episodes and repurposes them into blog posts, emails, and social media posts:

– Content type custom field tracks whether it’s a blog, email, or social post.
– Calendar view helps spread marketing activities across the month without overlap.
– Due dates ensure every piece gets completed before the next episode drops.
– Template tasks for each content format keep things simple and repeatable.

2. Content Marketing Team Calendar (Small Team)

A content marketing team managing different types of content across multiple platforms:

– Custom fields for target audience, marketing activities, and content title help filter tasks for each team lead.
– Task status is tracked using labels like “Draft,” “Needs Review,” and “Scheduled.”
– Relevant team members are assigned to specific tasks (e.g., graphic designer, copywriter, scheduler).
– Calendar view provides a clear overview for the entire content marketing team.

3. Launch Campaign Calendar (Growing Business)

An online business preparing for a product launch, managing content pieces like YouTube videos, blog posts, and emails:

– Asana dashboard tracks new projects tied to launch timelines.
– Custom fields label each piece with the content type and platform.
– Calendar view ensures no overlap between promotional content pieces.
– Due dates and set deadlines are established well in advance to reduce last-minute stress.

These examples show how flexible Asana content management can be, whether you’re working solo or with different team members. The key is building a system that supports your content strategy—not one that adds to your plate.

In the final section, I’ll wrap up with the biggest takeaway for making this work in your online business.