Building your consistency in content creation is crucial for any entrepreneur looking to maintain and grow their business. Let's dive into why consistency in organic content creation is not just beneficial but essential and how you can strengthen this with simple, actionable steps.
The Challenge of Content Consistency
One challenge I've overcome is being consistent with creating content. Here’s the thing: I’ve been all over the place and understand what a struggle it can be. It seems like it should be super simple, right? Well, it is not. As entrepreneurs, we juggle so many tasks that it's easy to lose focus on what truly matters – being intentional and consistent with our content.
The Importance of Consistency in Content Creation
Consistently putting out new organic content is crucial, no matter how booked you may feel. It's easy to think you're all set with a full roster of clients and a waitlist. But ask yourself, how many potential clients have moved on because you weren't actively engaging them?
As an entrepreneur, there’s so much for you to do that you can just be all over focusing on all the different things. If you’re not continuously expanding your waitlist, you could get yourself into trouble.
What happens if you decide to switch gears from one-on-one clients into group coaching, membership, or a mastermind?
And if you need consistency in organic content creation, will your audience even remember who you are? If you do not continue to provide your list with consistent content, will they even know who you are or why they are receiving this email from you? Likely not. With the ongoing changes in email filtering by platforms like Google and Yahoo, consistency matters. Having an email marked as spam is a risk we cannot afford.
The Reality of Content Creation
Now, this is important: feeling like organic content creation is hard and overwhelming is normal because it is. You’re not alone. Even if you love to create content, it can be time-consuming without a sound system. Those daunting tasks often get pushed aside. Let’s be real; it’s the squeaky wheel that gets the oil. Unfortunately, you may not notice the quiet squeak of your inconsistent content creation until the wheels lock up.
Three Tips to Build Your Consistency in Content Creation
Friend, here are three simple things to build your consistency in content creation.
One: Done is Better Than Perfect.
Embrace messy, imperfect action. My mantra, “Business is easy when I take messy, imperfect action,” has been a business blessing. Until I let go of the thought that my content must be “perfect,” it became a lot less difficult to create. The amount of time that I spent creating it went down considerably. Because done will beat perfect in a race any dang day of the week.
Two: Start a Story Bank
Begin to squirrel away all those random stories to be used and help with consistency in content creation. You can easily create this in Google Sheets and insert dropdowns with different categories, such as lessons learned, funny, business fails, life fails, favorite quotes, and truisms. You can pick the categories that work for you. You’re story bank will be filled with ideas for creating content for your online business.
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Three: Create a Simple Content System
You had to know this one was coming, right? Creating a simple content process so that you know what to do next in the creation process builds consistency in content creation.
An easy approach to creating a content system is simply to create a checklist of all the steps you need to take from idea to publication.
Here are a few other checklists in your content system.
- Organize your social media process by creating a checklist.
- Checklist for repurposing content.
- Sending to your email list content process checklist.
- What to do when you’re not inspired to create content: Start a list of what works for you to get motivated again.
If you need help with where to start with creating your content system, book a Content Creation Simplified Session. If you’re curious about what this is, listen to episode 058, where you get to go behind the scenes in a Content Creation Simplified Session.
It’s Time To Wrap This Up
Let’s recap the three tips for building your consistency in content creation.
- Done will always beat perfect in a race. Take messy, imperfect action.
- Create a story bank that you can use in your organic content creation.
- Finally, create a simple content system that includes a checklist for all your processes.
Remember, here is the link to sign up for a Content Creation Simplified Session. Thank you so much for reading. I appreciate you, and I hope you have a wonderful week.
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