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Create An Welcome Email Series –  MailChimp Automation

by Content Marketing

Create An Welcome Email Series –  MailChimp Automation

Hello Friend, are you ready to chat about creating a welcome series with MailChimp Automation?

Even if you’re new to your online business, I’m guessing you've heard that you need to move the conversation from social media to your email list.

That welcome series your working to create is significant as it is the most open and engaged your audience will be, setting up a MailChimp Automation will streamline this process and give all the warm welcoming feels.

Let’s talk about automation

MailChimp automation is a sequence of emails that send once triggered by an event.

For example, Sally Active signs up for your beautifully crafted opt-in from your landing page. When Sally signs up, it triggers your welcome series using MailChimp Automation.

The first email in the welcome series is the most open and read, so it's kinda a big deal.

In this message, you want to provide a link to your opt-in, give valuable information and when Sally can expect to hear from you again.

Setting up a MailChimp automation will allow for the email series to be delivered based on the predetermined schedule that was set when the workflow was created.

When they first sign up it is okay to send the first few emails in your warm-up sequence daily. Then you can space them out every couple days. You’ll want to shoot for six to ten emails.

Automation is different from campaigns

MailChimp automation is different from campaigns as the first email is sent when triggered not when it's scheduled by you.

Workflows

Various different workflows can be created with Automation such as after a purchase, signing up for an opt-in or clicked a link in a campaign that was received.

Automation merely is a workflow. MailChimp does all the administration of your emails with Automation.

Workflow is the actual process with the schedule, triggers, and emails. They have different predefined automation to help you set these up.

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A Little Side Note

And if you haven’t heard, ya should be following an 80/20 rule. You’ll want to give 80% value and 20% ask.

MailChimp automation is a great tool because you are able to set up the number of emails and when they should be sent.

If you need to save time, streamline your processes and encourage engagement with your subscriber set up a MailChimp Automation.

Other posts that may be helpful to you are:

Creating A List Building Project In Asana

What Is A Sales Funnel?

What Is A Landing Page?

List Building Workbook

Download our list building workbook to help plan out your next email marketing campaign.