Should you be wasting your fabulous time on keeping your website up to date?
Should you be wasting your fabulous time on keeping your website up to date?
Is your time best spent keeping your website up to date? With all the things that must be done in your business does keeping your website up to date one that you should be spending your fabulous time on? Really, if finances were not a factor would you still be the person keeping your website up to date?
I know your to-do list is a mile long and keeping your website up to date just happens to be one of the tasks that’s at the bottom week after week. Oops. Hey, I’ll be honest with you. It does for me, so I’m not throwing any stones. I go through seasons when I simply do not have time to get out content or refresh the content on my WordPress Website.
Now that we understand the issue, what is the solution? It may be time to take those items off your to-do list and put them on our to-do list. Just sayin’
Let’s start with content
How much content do you have on your site now? Do you have a great plan in place for reusing that content? Are you going through your old posts and refreshing the images? If not, this could be something that is outsourced.
Why is it important to keep the content fresh? If you use Pinterest, adding new images to a previously published article with relevant content gives it new life. Come on, sometimes coming up with new and exciting content can be a challenge. Well, unless you’re a writer then it’s super simple for you.
The Upkeep
Yep, keeping your website up to date it needs to happen. I’ve stood on my soapbox so many times regarding the upkeep. It’s one of those things, that’s not important until it’s important.
Ya know like the upkeep of your house if you let it go the dirt will still be there. Zang it!
While you can spread out the time in between. I’d like you to really consider not doing this because your website is software that is updated with new and improved security updates on the regular.
Schedule one to two hours per month, to performing monthly backups. Applying any needed updates to the theme or plugins. Reviewing spam, checking links. Keeping your website up to date, you know all those exciting things that I am sure you just L-O-V-E to do. I talk about monthly maintenance here in a previous post.
Back to the question
Is your time best spent keeping your website up to date? Really, you’re the only person that can answer this question. Does keeping up with your website bring out your fabulous?
Hey, it may not seem like a ton of time, but those couple hours here or couple hours there, that all adds up to time that you're not working on items that generate revenue in your business.
When you are saying “yes” to the website to do list, you’re saying “no” to focusing on your fabulous.
What if you outsource the upkeep and freshening up of your content? Wouldn’t it feel freeing knowing that someone else is handling this for you?
Leave ya with a couple free resources – yay!
