In order for your online wellness coaching business to succeed, you need to produce consistent core content or long-form content. You know, that content that has a long shelf life. And a central content marketing plan is built around your long-form content.
Avoiding the Social Media Trap
Are you spending all your valuable resources getting caught up in the social media posting game? When really, it's only one piece of your overall content marketing plan. Social media is a great way to meet people who share your interests. But here’s the interesting part: it’s not everything. To avoid the social media trap, it all begins with your core content.
Your core content consists of blog posts, podcasts, or YouTube videos. It forms the cornerstone of your content marketing plan.
The Content Marketing Pie
It’s funny, but when I think of a content marketing plan, I see a pie cut into different-sized pieces. 🤷♀️ Social media is just one of those pieces. Your content marketing plan requires more than just social media.
So, what other pieces make up your content marketing plan? Here are the contents of a complete marketing plan:
- SEO-optimized website content
- Blog posts
- Podcasts
- YouTube videos
- Email marketing to your list
- Social media posts
Now, this is important: your content marketing plan should include a core piece of content that gets repurposed. This core content will drive traffic back to your website and support your overall strategy.
Choosing Key Topics for Your Core Content
What key topics will you discuss each week with your core content? What problems are your ideal clients trying to solve in their wellness journey?
If you haven’t already, brainstorm your content pillars. These are the core topics you’ll return to consistently. These pillars should align with your business and the solutions you offer
A Practical Content Marketing Plan
Here’s an example of how you might structure your content marketing plan to make the most of your core content.
Think of this like an 80/20 strategy: 80% of your time goes into creating high-quality evergreen content, and 20% goes into promoting that content across various platforms.
It all starts with one long-form piece of content—your podcast or blog post. You then break that down into smaller pieces for other platforms like social media, email marketing, or even Pinterest infographics.
The Weight Loss Coaching Content Plan
For example, if you’re a weight loss coach, your weekly blog posts or podcasts could focus on specific challenges your clients face. Your email newsletter could offer tips, recipes, and motivation. Your social media posts could share quick tips, before-and-after photos, or testimonials. And on YouTube, you could post monthly videos about targeted exercises, nutrition myths, or mindset shifts.
Create a lead magnet, like a meal planner or workout guide, to grow your email list. Once people are on your list, send them new plans either monthly or quarterly. You don’t have to create endless new content—just 12 base plans with small tweaks will do.
Batching Your Content
Now, let’s talk productivity. Batching your core content is essential. When you batch similar tasks, it keeps you in the same frame of mind. You’re more productive when you focus on one thing at a time.
Here’s how to batch your content marketing planning:
- Brainstorm ideas
- Research keywords
- Write outlines or scripts
- Record videos or podcasts
- Edit videos or podcasts
- Transcribe content using tools like Descript
- Write blog posts from your transcript
- Create graphics in Canva
- Upload and schedule posts
- Schedule social media content
Sit down once a week and schedule everything in one go. This makes the entire process much easier.
Repurposing Your Core Content for Social Media
Now that we’ve discussed the importance of your core content, let’s circle back to social media. Repurposing your core content for social media helps in two ways. First, it gives your followers a peek into your main content. Second, it makes creating social media content easier.
I’ve even created a Core Content Repurposing Google Doc to make this simple and effective.
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Time To Wrap This Up
Friends, if you need help with your content planning, go ahead and grab my free resource—the Content Workflow Workbook—to help you work through your core content planning.
Thank you so much for your time! I hope you found this helpful and that it makes your content creation process smoother. Let’s grow, friends!
Little Side Note:
Have you read this post yet? Asana Calendar: How to Create a Simple Content Calendar
