In the world of online entrepreneurship, Black Friday promotions offer a fantastic opportunity for an end-of-the-year cash injection. I’m guessing you’ll agree it is nice right around the holidays. But when you offer one on one services, is it possible? Why not? This is the perfect opportunity to try out something new and expand your product offerings. However, you want to take a bit of time to plan and prepare to make sure you’re giving the idea the chance to succeed. As a busy business owner, you understand the importance of efficiency. This week, I’d like to walk you through simple and actionable steps to ensure you're well-prepared for Black Friday without the last-minute chaos.
Work With What You Already Have
Why think about Black Friday in August when this goes live? It is about three months away; you’ll need that time to plan and prepare for the holiday sales season. You’ll want a content strategy leading up to your Black Friday promotion.
I’m curious what have you created that you could repurpose into a mini course or digital product? One thing I’ve found with heart-centered online coaches, they give and give and give. That’s what makes you special and amazing at what you do.
Do you have a Facebook Group? If so, any lives that could be pulled together into a digital course? How about those endless workbooks you’ve created? Can they be freshened up and enhanced to create a digital product?
Take a bit of time to look at all you have done, scroll through your free offer folder, your FaceBook group, or where you hang out with your community to add value.
It would be better to think about what you have already done instead of panicking. I don't have time to create something from scratch right now.
Black Friday Plan: Define Your Goals
Before diving into the promotional frenzy, take a moment to define your goals. What do you want to achieve with your Black Friday promotions? Whether it's increasing revenue, attracting new customers, or launching new products, having clear objectives will guide your efforts.
What is the revenue target goal for this year? Are you on track to hit your revenue goal? How far off are you, or will this be icing on the cake for your online business?
With this in mind, how do you envision your revenue for Q4 this year?
Now set your good, better, best goals. To explain, the good goal is the very minimum that you’d like to bring in for your revenue goals. Next, set your better goal; you’d be really happy with ___.
Ultimately, what is your dancing in the streets goal? You know, I have no words. I’m in shock and awe that I reached that number, the best goal ever that drops you to your knees, thanking God for his goodness.
What Is Your Budget For Your Black Friday Plan?
Are you able to do this without spending any additional money? Well, that would be amazing, but is it realistic? This will likely be guided by the goals that you’ve set for the promotion. Therefore, the next step to think about is, what is your budget?
Consider ad spend or short-term contract help to bring your Black Friday promotional plan to life.
Do you want to invest in a few ads now to build up and warm your list prior to your Black Friday event? If that is the case, how much do you want to invest in your ad spend? Set your budget for ads if you are familiar with them already.
Where would you like additional assistance? Are you going to need help creating the landing page, email funnels, and ads, as well as managing them? You may not be able to do this on your own, nor will your current team be able to help you. It may be necessary to hire specialized assistance for the best results.
Did you figure out what you’ll want to promote?
Did you determine if you’ll need to create something new? Were you able to pinpoint content to repurpose into your Black Friday offer?
Will it be a course? Possibly a special one-on-one coaching package? Would you like to create a new Mastermind for the upcoming year?
What is your Black Friday Special?
Are you going to have the biggest blowout deal of the year?
Or, tiered pricing, the more they spend, the more they save.
Maybe Buy One Get One-Half Off?
Then again, you might have a special high ticket offer that you make available only during the holiday season.
Maybe you’re planning to increase your rates in the upcoming year and you’re going to allow your clients to lock in pricing before the increase.
Now For The Best Part, The Black Friday Plan
Grab a piece of paper and pen so that you can do a mind sweep or a mind map of all that needs to be done or created to bring your Black Friday promotion. Don’t worry about it; keep it simple and minimal. No need to go overboard with your plan. In order to give you a little jump start, here are the things to consider:
- Create a Promotional Calendar
- Identify Promotion Channels
- Plan Content Strategy
- Prepare Promotional Materials:
- Graphics
- Landing Page Design and Copy
- Pre-Black Friday Email Sequence
- Purchase Email Sequence
- VIP Email Sequence for current customers
- Early Bird Offers
- Shopping Cart
- Onboarding
- Offboarding
That’s just what I’m coming up with off the top of my head.
Today is a great day to create a plan.
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It’s Time to Wrap This Up So That You Can Get To Your Black Friday Plan
By following these steps, you're well on your way to a successful Black Friday promotion.
Remember, meticulous planning and strategic execution will set you apart from the last-minute chaos. As a dedicated business owner, you have the power to make this Black Friday your most successful one yet. Start early, stay consistent, and watch your efforts pay off.
You guys, guess what once this is all planned out it can be your Black Friday Workflow to reuse and refresh each year. Be sure to schedule time after the sale for a debrief with your team and contractors to capture all the information while it is fresh in your heads. This will be one more item to add to your content system for growth.
Thank you so much for your time, I appreciate you and I hope you have a wonderful week.
Black Friday Google Sheet Plan
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