Oh, Friend, you are going to want to listen to this week’s podcast episode as I take you behind the scenes of a Content Creation Simplified Session with wellness coach Amy Rolfs. Specifically, we're focusing on consistency in content generation, a common struggle for many, including Amy. Amy, transitioning her focus towards supporting women in menopause, shared her challenges with staying consistent and organized in her content creation efforts
Amy’s Background
It's funny how something as simple as a content creation simplified session can reveal so much. Amy, with over 20 years of experience as an RN, found her content scattered, lacking a structured schedule to keep her on track. In other words, despite her passion for helping others, the absence of a system made content creation overwhelming.
When you consider Amy's background, focusing on diet, nutrition, and a unique niche in menopause, the potential for impactful content is huge. Yet, her struggle mirrors that of many entrepreneurs: the daunting task of maintaining consistency.
Content Creation Simplified Session Goal
Now, this is important: Our goal was to equip Amy with a content creation system that promotes consistency. Through rapid-fire questions, we uncovered that Amy's primary platform was social media, yet she lacked foundational content like blogs or podcasts, something she aspired to develop.
Amy's need for a visual and accountable system was evident. She expressed a desire for a checklist-based approach to manage her podcast creation and social media content. This approach not only aids in organization but also in repurposing content across platforms, maximizing reach and engagement.
Here’s the interesting part: The solution for Amy—and potentially for you—lies in understanding personal motivation and overcoming roadblocks. Distractions, technical challenges, and self-doubt often hinder content creators. Amy's case highlighted the importance of structure, accountability, and a tailored project management tool, like Trello or MeisterTask, to navigate these obstacles.
Content Pillars
Focusing on content pillars such as nutrition, exercise, and self-care, we aimed to simplify the content creation process. By establishing clear pillars and utilizing a project management tool specific to Amy's visual preference, we crafted a system that encourages consistency without overwhelming her schedule.
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It’s Time to Wrap This Up
To sum up, consistency in content creation doesn't have to be a daunting task. By identifying your struggles, leveraging the right tools, and adopting a structured yet flexible approach, you can simplify your content creation process. Whether you're a health coach like Amy or an entrepreneur in a different field, the key is to find a system that resonates with you and your workflow.
For those inspired by Amy's journey or seeking to streamline their own content creation, remember: that simplicity and consistency are within reach. It's about finding the right system, staying motivated, and overcoming the difficult hurdles along the way.
If you're ready to simplify your content creation process, consider booking a session to develop your customized content system.
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