Friend, do you have clarity in your offer as a service provider? What I mean is, do you have your service offering set up in complete done for you packages, or is it trading dollars for hours?
I have notebooks filled with ideas of all the different offers I could create. The keyword is could. Now, I know what you’re thinking why would you not want to create different offers you could reach more people?
In the past, I would have whipped it out. These days I take it a bit slower and think it through if the offer is truly in alignment with my team and values.
Our offers are unique to each of us
Here is the thing, when I started out I was scared that my offer would be too similar to other service providers. Here’s the truth our offers are unique to each of us.
Why should something easy, get so hard?
But, why is clarity in your offer as a service provider feel so hard when it should be easy?
It's not just coming up with the idea for the offer to provide to our clients.
Once we figure out what to offer we have to get clear on what the offer actually entails.
Things to consider
What are the things to consider with your offers? Will the offer be based on a bucket of hours? I think you’ll agree with me when I say, that's the easiest and the best place to start.
The problem is hourly doesn't allow for growth and leads down a path of burnout. The trading dollars for hours.
So what’s the solution?
Our offers need to be based on an outcome we are providing, the finished service is the true value.
Let me elaborate, a business owner makes the decision to outsource to a service provider because they want to focus on the things that only they can do. Service providers allow them to do that.
Let’s find clarity in your offer as a service provider
Consider, what service you love to provide that you can package up? It’s one that follows a repeatable process each and every time.
Here is an example, if you love social media and it’s been your lead source how can you make that into an offer?
More than likely your repeatable process is; build your content calendar, organize your post in your content library, figure out our calls to action, picking and creating graphics, tracking analytics.
The trick is to figure out those repeatable steps you do to move from start to done.
But how do you pick your offer?
This one is generally right in front of you, but because you’re so good at it you don’t release that not everyone is. I know funny, right.
Is this your offer? If not, why?
The next big question is
I know what your thinking, how do I figure out what to charge? How much time, energy and effort are you saving your future client with your package?
Let's consider two things business owners will pay for the outcome, how valuable do they perceive your offer in relation to their time, energy, effort, and what do you want to make in your business?
The solution is simple, you need to look at your cost for providing the service. How many hours will it take you to do all that work and simply add on a time buffer. It was suggested to me when I started to add 15% to each of my packages. When you provide strategy with your packages make sure to bump that percentage up.
The Money Game
With my OBM certification, Tina has you play what she calls the money game. The money game is one of my favorite things to do.
It’s a simple spreadsheet, showing how the package pricing breakdowns down toward your revenue goals.
Did this get your wheels turning?
Now, this is important. Do it soon and redefine the offer as you go. Take that messy imperfect action.
Do your research on different types of offers and pick what works for you.
Little Side Note
If you'd like to get some money game magic, book a clarity breakthrough.
As a heads up, spots are limited.
✁ Just a Snippet
Here is just a snippet of the important points, you know for the skimmer in you. 🤪
- Clarity in your offer as a service provider is different for all of us.
- Something so easy feels so hard.
- It’s not the idea for the offer that can be the stumbling block.
- Figuring out what we want to package in our offer can take a bit of time to get clear.
- While hourly is the best place to start, long term it leads to burnout.
- Offers are based on an outcome.
- Start with what you love, how can you turn that into an offer.
- The offer needs to be repeatable with a clear start and finish.
- When pricing the offer consider the time energy and effort you’re saving your client to focus on the things that only they can do in their business.
- Break down the numbers to figure out how they align with your revenue goals.
Need help with creating your offer book a clarity breakthrough session.