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Organize Your Email Inbox

Organize Your Email Inbox

Would you rather walk on hot coals (oh hey Tony Robbins) or organize your email inbox?

We are about to turn your email inbox from painful to manageable and dare I say a pleasure to open.

If your searching for topics on organizing your inbox, I’m guessing right now your inbox feels overwhelming, scattered and chaotic. Not to mention out of control and a total pain in the butt.

If you feel this way, these are the simple steps that I used to clear my own inbox and how I show digital CEOs or their executive assistants how to clean out their inboxes so that it feels calm and in control. woohoo

Does the thought of having an organized inbox send you into thoughts of a happy jig? I know right, the joy of it all.

An email inbox that is chaotic will cause a waste of time and energy.

Your email inbox should be treated as a tool in your online business, it should not be where you spend the bulk of your time. Here are the simple steps for a clean email inbox, therefore giving you the steps you need to finally organize your email inbox.

Clear The Clutter

The dreaded backlog

This is real, the dreaded backlog that’s inside your email. I’ve logged into accounts that were pushing 100k in unread email, yes unread email. I know how overwhelmed I feel looking at that number, but there is hope.

Create a Folder

Move all the emails that are older than one to two months old into a folder. Name it what you like Old Emails
Dreaded Backlog
Lord, please help me,
Really whatever makes you smile.

Unsubscribe

As an online entrepreneur, you know that having people on your email list that do not open and read your email affects your stats. Do everyone a favor and just unsubscribe to these lists.

A couple of options here. One is to sign up at unroll.me. This is a slick little application that will sort through your emails and roll up all your newsletters into one email a day or you can have them unsubscribe for you too.

Another is to create a folder to put these into as your sorting through your inbox. When you’re sitting in front of the TV, go through the folder and start unsubscribing.

This is how I personally handle it, but my email inbox is pretty clean.

Organize Your Email Inbox

You’re in charge of your to-do list, not your email inbox

You start your day full of energy and excitement ready to tackle everything on your to-do list.

But, you make the mistake of opening your email inbox first thing in the morning before you do anything else.

Suddenly, you have all these demands on your time that aren’t in alignment with your goals or project for your business.

If you want to get into your email inbox right away in your day. Do that but do it with the understanding that you’re sorting only:
Do – if it will take 2 minutes or under
Delegate
Defer to later when you can schedule the appropriate time on your calendar
Delete
You get 15 minutes to do this, don’t get on caught on a runaway train. In and out.

For the items that have been deferred to later. Send a quick reply and let them know it has been received and will be completed by [insert date here].

Or one of my favorite time protection tips, turn on your auto-reply with your business policy regarding email. It can be this simple, hmm maybe something like it.

Greetings,
Your email message has been received. Our normal office hours are [insert office hours] and we will be back in touch within [insert hours here] business hours. Thank you for your patience. We appreciate you.
Schedule time on your calendar when you’ll go through your email inbox. Put it on your calendar as an action.

Labels and Filters make for a clean inbox

Setting up labels and filters is the first step to an organized inbox. In the past, I've created a number of labels, but I've scaled that back a bit. 98% of the time if you go looking for an email, likely you’ll search for a keyword or person before you go and look for it. If that’s not the case, how are you finding those emails? Searching is quick and easy.

Here are the best labels or folders that I’ve found work for me:
0-Immediate
1-Action
2-Active
3-Hold
Finance
Finance/Payable
Finance/Receivable
Review
Unsubscribe

Any specific folders that are needed in your business. Such as client or product folder.

Another option for inbox filtering is the Eisenhower Matrix for email. The folders would be
Q1: Urgent & Important
The action for this is Do
Q2: Not Urgent & Important
The action for this is to Defer for Later or Schedule
Q3: Urgent & Not Important
The action for this is to Delegate the email to a team member
Q4: Not Urgent & Not Important
The action for this is to Delete or Archive the email.

Let's talk about these labels or folders and the purpose they serve.

If you notice I have a number in front of a few of the labels. You may also use a character, such as an exclamation point or dash. It’s really your preference, you can change these later if need be.

0-Immediate

Immediate is the emails that must have immediate action, as in less than 24 business hours to complete or respond.

1-Action

Action is the emails that require action by you but doesn’t require immediate action.

2-Active

Active is to store the emails for active projects that are getting a number of emails. Generally speaking, I would suggest creating a filter to put them directly into the active folder. The filter can be on an email address or subject. As a result, you know where to go when looking for an active project.

3-Hold

Hold is for emails for meetings, travel, reservations, activities. Usually, anything you need to hold for a later time. Hence they are tied to a specific date or an agenda that will no longer be needed after the event has taken place. I actually named this folder Waiting Room in my inbox.

Finance

Finance is used to hold the emails that need to have an action done with them. Such as added into your accounting software or anything that may take longer than a couple of minutes to complete. Once the action has taken place, the email can be moved to either the payable or receivable sublabel/folder pending what it is.

Review

Review is for emails that do not have a timeframe as to when they need to be reviewed. This is where I put the marketing emails that I like to skim and archive.

Ashlyn from Ashlyn Writes calls her folder Read At Leisure which I think is a cute name.

Unsubscribe

Unsubscribe, is for all those emails that you signed up for but no longer read. This folder can either be manually added to or a filter can be created.

Although, I’ve done it both ways, personally, I prefer to manually add these when I’m sorting through my emails. Since some of the marketing emails will be added to my review folder to be skimmed later and possibly archived.

Inbox Applications

You have options, options and more options when it comes to inbox applications. I can’t even remember all the inbox applications I’ve tried out. At the present time, I regularly use Spark and Kiwi as they both have a certain set of features that I like to use. Do not be scared to try different applications, you need to figure out what works for you. You have so, so many possibilities!

Why I like Spark

I like Spark because it has an app for my iPhone, while Kiwi is for my desktop. I can pin emails, save canned responses, schedule emails, and have emails come back into my inbox.

Not to mention, they also have a paid option for teams to chat back and forth on emails. One other feature is Quick Reply this option allows you to set up canned responses that can be sent with a click of the mouse.

For example, this can be used to send a quick email to let your client know that you’ve received the email and will take a look at the request. It is handy dandy.

Why Kiwi

Kiwi brings your Gmail to your desktop and if you have multiple Gmail accounts they receive tabs to jump back and forth with.

Kiwi, together with Boomerang you’re able to have a number of the same features as Spark. Including, setting up emails to be sent at a later time or to snooze an email to review later.

Get out of your inbox

As an online entrepreneur, it’s important that you get out of your inbox. After all, your work should not be driven by the emails that you receive.
Instead, it’s best to block time to work on your email. Schedule when you’ll check and sort your emails.
As an entrepreneur, it’s important that you plan and schedule inbox time. Otherwise, you’ll find that you’re using it as a procrastination tool instead of revenue-generating activities.

To begin with sort your inbox when it’s first opened. Everything gets filed in the correct label or folder so that it is completed in the correct time block.

It is possible to get a clean inbox, it just takes a bit of time to clear out the clutter. Once you have the system in place email is so much more than an unproductive time waste.

l

Little Side Note

We forget that time is our most valuable non-renewable resource. Once we use our time we can never get it back. Focus on aligned action that will move your business ahead.

✁ Just a Snippet

Here is just a snippet of the important points, you know for the skimmer in you. 🤪

  • Share this with your Executive Assistant as a starting point to organize your inbox. 
  • Your inbox is a tool in your business to be utilized. 
  • If you haven't read it in two months how important is it – really? 
  • Unsubscribe to marketing emails that should not be your priority Digital CEO.
  • Time to review your and organize your email inbox should be planned. 
  • Labels and Filters are your best friend to have an organized email inbox. 
  • Find an Email Application that works for you.
  • As a Digital CEO your time needs to be focused on revenue-generating activities. 

This post was originally published on December 24, 2019, and has been freshened up a bit on August 17, 2021.

Creating a winning record in online business

Creating a winning record in online business

Working closely with online entrepreneurs I understand firsthand that checking the done box is not all that exciting to them. Why is this a problem? Missing deadlines leads to issues with achieving a goal and/or finishing an important revenue-generating project on time. I know what you’re thinking how do you making it task completion exciting? The solution is simply creating a winning record in online business.

Stay with me here I'm not necessarily talking about the number of leads, or the number of offers, or the number of clients, that's not what I'm talking about with creating a winning record in online business.

In The Game

I spend a great deal of time at sporting events and talking about sporting events because my kids loving playing sports in school. And that's great. I love it. I love it. I love it.

Prior to any game, we discuss the record of the opponent, along with who they played and the individual statistic of the players. Y’all numbers tell stories.

This got me thinking about how do you keep track of a winning record in online business? To gauge how things are going. Look at it from a different angle, besides the everyday metrics which cause a glazed-over look in the eyes of almost every online entrepreneur I know.

Why is this important in your business?

You must be wondering why is this important, how does this relate to creating a winning record in an online business, and it's pretty simple.

Let me break this down for you if an action item is completed on time it’s a clear win. If it’s not completed on time it’s a clear loss. Pretty simple right!

And here's the thing as an online business owner you play an important role in taking a project across the finish line or achieving a business goal. Those action items aren’t always exciting to the owner.

Creating a winning record in online business

Break it down

In order to achieve a goal, it needs to be broken down into action items. The same thing in order to complete a project, it needs to be broken down into action items, everything that you're doing and trying to accomplish in an online business needs to be broken down into action items.

If your online business is not at a place where you can hire a project manager or OBM to figure out the project plan for you, this is how you’d figure out the action items for yourself.

Begin with a mind sweep of all of the possible action items that you need to either complete the project, reach the goal, do whatever it is that you need to get done in your online business.

Next, you put those actions in order how they need to be completed.

Start with the end date in mind, working backward from the last action to the first action begin to assign a completion date.

If you want to reach this goal by x date, then you're going to work backward on your timeline assigning dates.

Note, this is important if you haven't done that action before make sure you overestimate the amount of time it will take to complete. Add a little buffer.

When I’m breaking down a plan if I feel it will take a team member 3 hours to complete, I’ll estimate it to take 6 hours, always double up that time.

I can almost hear you thinking, what about Parkinson's Law? The old adage that work expands to fill the time allotted.

Still, I’ve found it’s better to have the extra buffer time than asking a team of contractors to find more time in their already full calendars. If it takes less time, great! Getting a bit of extra time in a project is super exciting, guaranteed you’ll find something else that you can fill it with.

Creating a Winning Record

You must be wondering how do you create a winning record in your online business?

Here’s how it works for every action that you complete on time is considered a win.

And every action that doesn’t get completed on time and on the due date, that's considered a loss, boohoo.

I’m a Notion enthusiast for almost all of my task management, I’ve added two fields one for the win and one for the loss. To figure out my record at the end of the week or the end of the month I filter on the date range in a table view and sum the total at the bottom.

Here's my suggestion on how you can go ahead and track to make sure that you actually have a winning record, because what you track actually improves.

If you have a project management system that allows for custom fields, then create a win field, and a loss field. You could also use the same field and either give yourself a 1 or -1, depending on if your win or loss.

If you're not using a project management system that allows for custom fields you can create a spreadsheet with your action items with a column for your wins and a column for your loss. Summing them up at the bottom for the record.

What does creating a winning recond tell you

Creating a winning record will shine a light if action items are getting completed on time or if action items aren’t getting completed on time.

Occasionally things come up and the action item isn’t completed by the actual deadline or due date. The keyword is occasionally.

If the record has more losses than wins, it’s time to take a look at what’s going on inside the online business to cause this.

That’s valuable information to use and improve on the record.

Is creating a winning record something you’d like in your online business?

How fun is this little spin on getting action items done? I'd love to hear if you found this beneficial.

So go ahead and leave me a comment below if you did. Thank you and I appreciate you have a wonderful day.

l

Little Side Note

With action items, it's essential as the business owner to only be working on action items that ONLY you can do. Can the action be done by someone else?

✁ Just a Snippet

Here is just a snippet of the important points, you know for the skimmer in you. 🤪

  • Feel like creating a winning record in your online business?
  • This inspiration came from the many sporting events and discussions we have in our household.
  • This got me thinking about creating a winning record in online business.
  • What could be a simple way of creating a winning record in online business?
  • Give yourself a win when you complete the action item on time, a loss if you do not.
  • Yes, see simple right.
  • Here is the thing, in order to achieve a goal it needs to be broke down into action items.
  • If you do not have a project manager or OBM to do this for you, begin with a mind sweep of every action possible to reach the goal.
  • Put each action in order by how they need to be completed.
  • Every action item that is completed on time is a win! Woohoo.
  • Every action item that is not completed on time is a loss. Boohoo.
  • After you've reached your goal, you'll have a Win-Loss record that you can improve on for the next goal. (:
Four Questions When You’re Too Busy As An Online Business Owner

Four Questions When You’re Too Busy As An Online Business Owner

I get it. Being ‘too busy' does not serve yourself, your family, or your clients. This constant state of hustle may even be getting in the way of you growing our online business. Say what!

Friend, I've got good news, you can totally fix busy. Pause this video, grab your to-do list, maybe a cup of coffee and let's work through your task list together.

The first question: Does this really need to be done?

If the answer is Yes – you need to figure out when? Now or Later? 

Our to-do list can very easily become a want-to-do list.

We fill it with all our brilliant ideas, things we are thinking about, but haven't made a decision on. 

Those are not actually tasks that need to be done. That’s great news for Online Business Owners! 

Those don’t need to be done at all – they are ideas, maybes, or “wouldn’t it be nice ifs”. 

They are things you’re thinking about, but that you haven’t actually made a firm decision on yet. Ideas are not to-dos – create a separate list for your ideas and get those things off your to-do list!

Four Questions When You’re Too Busy As An Online Business Owner

Take Action Now: 

Look at your list mark any task that is an idea add it to your Someday/Maybes or Ideas list and get it off the to-do list. You can highlight it a different color or draw a little icon next to the task. Once you have marked these move them from your task list to your Someday/Maybes or Idea List We have it captures and we know where to go to look for it. 

Looking at the list again what tasks are actually more of a decision? Add that to your decision log or Decision Parking Lot. 

If you don't have a decision log, create one today. Schedule time in your calendar daily to go through the decision log when your mind is fresh – not at the end of the day when you're in decision fatigue. Here is a blog regarding Decision Fatigue. 

Don’t need to be done NOW

Don’t need to be done NOW – if you aren’t strategic about planning ahead, then as a default everything on your to-do list feels like it needs to be done NOW. 

Take Action Now: 

Work through each item and ask yourself – when does this really need to be done? Could it be put off until next week? Maybe even next month or next quarter? Take your list and put realistic due dates beside each item. 

(As an OBM I always start by creating a plan for my clients, so that we can be clear on realistic timelines and not feel like it all needs to be done ‘now!’)

After answering this question, you should be left with a list of things that are due in the next week or so – and a list of things that aren’t due yet (or are ideas and are no longer on the list!)

Question Two is “Do I need to be the one to do this?”

If you are like most business owners I know, as a default you feel like you must do everything. You are good at what you do. You are used to being the one to get it all done, but now things are starting to fall behind and slip through the cracks.

Run through your list again and ask yourself – could someone else do this for me? 

Be aware of the following when you answer:

“Well yes, someone else could do this for me but I’m the only one here so I have to”

 If you don’t have anyone working with you right now this could be true, and you also have the power to change that. Growth dictates that you will need to hire help at some point – when you do it is up to you.

“But no one can do it as well as me – so I have to be the one to do it” 

 You may be surprised to hear this but that is just a story you’re telling yourself because you’re about to up-level and that will push you outside your comfort zone. 

Holding on to the belief that no one can do it as well as you is a dangerous spot to get stuck in because as long as you believe it to be true, it is… and it could be your biggest barrier to growth.

When I find myself saying this, I step back and say “That’s not true.” I begin to list reasons why it’s not true to get myself out of the story.

When you hear yourself say “no one can do it as well as me” 

Simply respond “That's not true, I can easily train another person to be as good as me or find someone who does it already and bring them on board.” 

(As an OBM I work with my clients to ‘download’ everything from their brain into documented processes so that we can confidently start delegating.)*

The goal is simple, get things off your plate that others can do. If you do not have a team yet, get creative and figure out a plan for how you can get support.

This second question can be a doozy as it brings up all kinds of stuff – it might make your inner control freak have a bit of a fit. Trust me when I say, getting things off your task list so you can focus on the things that ONLY you can do is the light at the end of the busy tunnel.

If you go through your list and still have your name beside every task, let’s talk. An outside eye can often see what you can’t. Have you ever heard you can’t read the label from inside the bottle? 

Question Three: How can I create more space?

At this point, you should have a realistic list of what needs to be done in the next week or so. Now you want to ensure you have space and time to get it done. Here are two of my favorite tips:

Plan ahead –book the time in your schedule to get stuff done. You might book specific tasks, or you block schedule time on your calendar for like tasks such as writing time, client time. Really we want the tasks on your calendar to be things that ONLY you can do.

Set boundaries – distraction is the death of productivity. Be it team, clients, family, or social media – every time you get distracted it takes you off track, and for many people, it happens all day long! Close your door. Shut your inbox. Turn off your notifications. Let people know when you aren’t available and when you are. And get really good at saying no (because they will test your boundaries!) 

Amy Porterfield calls this her Tiger Time. Listen to Amy talk about Tiger Time on her Online Marketing Made Easy Podcast. 

Question Four: Do I need to renegotiate any deadlines?

If you are genuinely in over your head and can’t get everything done, then you need to revise your deadlines with clients, team members, or whoever may be waiting on you. 

I get that this sucks, and you may hate having to do it, but it’s better to own up to something ahead of time vs. having people get upset with you because they are waiting/asking.

To simply say to someone, “Hey, I got in over my head here, and that’s on me. I won’t be able to get X to you until next Monday and wanted to let you know.” Yes, you might need to make concessions for being late if this affects their timelines.

Even if they are frustrated, people will respect you for stepping up and being real with what is going on – and quite often, they are OK with adjusted timelines if they know ahead of time.

The beauty of these four questions is that you can use them over and again. Work through this process every time you find yourself too busy, and ideally, you won’t need to anymore over time.

If you're in the too busy tunnel and having trouble getting out – let’s talk. It's time for you to see the light at the end of the busy tunnel. As an OBM, this is one of my specialty areas, and I’d be happy to hop on a call with you to identify five things that could come off your plate immediately.

✁ Just a Snippet 

Here is just a snippet of the important points you know for the skimmer in you. 🤪

  • Being ‘too busy' does not serve yourself, your family, or your clients.
  • We fill it with all our brilliant ideas, things we are thinking about but haven't made a decision on. Those are not actually tasks that need to be done. 
  • Mark any task that is an idea, and we are going to add it to our Someday/Maybes or Ideas list and get it off the to-do list.
  • Create a decision log or decision parking lot.
  • You are holding on to the belief that no one can do it as well as you is a dangerous spot to get stuck in.
  • The goal is simple, get things off your plate that others can do.
  • Book the time in your schedule to get stuff done.
  • Distraction is the death of productivity.
  • You may need to revise your deadlines with clients, team members, or whoever may be waiting on you.