Hey there! Do you ever feel like creating content is a total rollercoaster? It's tough to keep things consistent. But don't worry, I've got some awesome tips for you! By using the right systems, you can make sure your content creation process is smooth sailing. Do you want to dive into some super helpful ways to stay consistent with your content creation goals? These tips allow you to create amazing content regularly – even when life gets crazy! So buckle up and get ready for some seriously useful advice!

What is the point of the content? 

Are you looking to create content that really packs a punch for your online business? Well, first things first, you need to understand your content goals! Setting clear goals is super important for ensuring your content is effective and aligned with your overall business dreams. 

But how can you do this? It's all about determining the intent of each piece of content. Are you trying to educate potential clients? Build brand awareness? Increase website traffic? Grow your email list? Narrowing down the goal of each piece will help you figure out how it should be structured and what topics to cover that your ideal client will find helpful.

Another important factor to consider is your ideal client. Who are you trying to reach? Knowing who you’re talking to will help you tailor your content to their interests and the problems they are trying to solve. You’re organic content should not be created with the thought of only checking a box off the list; make sure your ideal client will find value in what you’re providing to them. 

What is the right amount of content for you? 

This is essential, how much organic content are you able to create without finding yourself overwhelmed? Friend, this question is so very important. I’ll touch on it more next week but I discovered really quickly that putting out three podcasts a week, while doable, was causing me to say “no” to things that I wanted to say “yes” to. Grr, my ambition gets the best of me sometimes. 

Know what is the right amount of content that you’re able to create consistently. For years, YEARS, I’ve known that one piece of organic content is the right amount of consistent content creation for me, my business, and my family. I ignored this when setting my goal of 100 episodes before the end of 2023.

I thought no big deal, I’ll batch record and have my VA handle everything else. Well, until something happened to the recordings, eight episodes of batch work were gone. One may think that my first thought would be to record them again; no big deal, right? 

Instead of recording them again, I asked myself what is the lesson here? What is the message that God is sending me? I stepped back to look for my message; everything happens for a reason, am I right?  

This reflection made me understand I set a goal not for the greater good of my family, God, or my ideal clients. I set a goal for myself, a vanity number of having over 100 episodes. 

Moving forward, for this time in my life, the right amount of content for me to be able to serve my clients and be present for my family is one piece of content each week.

Tip Two Planning Ahead Is A Key To Consistent Content Creation

Planning ahead is essential for consistent content creation success. In fact, it allows you to be purposeful with your content so that it aligns with your goals. By doing this, you'll be able to stay organized with your launch schedule and cover the right topics at the right time with an effective plan.

Moreover, at either the end of last year or the beginning of this year, did you sketch out a plan for where you'd want to be by the end of the year? While I'm a big believer in 90-day planning, there is a huge benefit when you stretch out or create a rough draft of when you'll be in growth mode versus nurture mode. This way, even if you work one on one with clients, it is nice to onboard new clients simultaneously. 

By doing this, you'll know the right topics to cover at the right time based on what mode you're in. For example, if you have a group program or a mastermind alongside your one-on-one practice, you'll likely not promote these at the same time. Or perhaps you have a few different online courses. These, as well, you're probably not promoting at the same time.

To help with this, create a high-level overview of your year. By doing this, you'll want to be specifically making content that is attracting the right people leading up to those launches. Ashlyn Write does an amazing job of this inside her business, and it's a great example to follow.

If you’ve not done this, no worries, Friend now is the perfect time to schedule time on your calendar and sketch out until the end of the year. 

Taking the necessary steps to plan ahead, such as determining what topics must be covered and when will ensure success. 

Laying out your weekly topics in your project management app is a great way to look at the road ahead. It can also map out a template that can be duplicated from start to finish when creating content so that everything runs smoothly. No missing steps! 

It's also important not to forget about promotion; make sure there are slots in your schedule dedicated solely to marketing activities like social media posting or email campaigns once the piece has been published.

Setting a schedule for content creation is essential to staying consistent and organized. Planning ahead can help ensure that you are creating the best possible content in an efficient manner.

Track Your Progress is Tip Three

By tracking progress, you can identify areas for improvement and gain insight into how well certain pieces of content have performed over time. Our numbers give us clues and valuable insights into what content works and which topics aren’t doing so hot. 

It's also important to observe how viewers are receiving your content. Are they clicking through to other pages? Sharing it with their network? Taking action based on what you wrote? These insights can help you determine which topics resonate most strongly with your audience and focus more energy on those areas going forward.

Monitoring statistics such as visits to your site, page views, and conversions can assist in discerning which content is more successful than others so that future changes may be made. If your primary long-form content is a podcast or YouTube, be certain you’re checking those numbers! 

In addition to your website stats, pay attention to your social media. Are you getting people clicking through to your website, saving and sharing your content? 

For this, I have a great resource for you. “Know Thy Numbers” is my free resource for tracking profit, metrics, email stats, sales calls, ads, and last but not least, price for profit.

As a quick recap, we’ve covered three key tips for creating content consistently. Firstly, understanding your content goals is essential for ensuring your content is effective and aligned with your overall business objectives. This means determining the intent of each piece of content and considering your ideal client to tailor your content to their interests and problems. Secondly, planning ahead is crucial and involves establishing a doable schedule, creating a content calendar, and mapping out a high-level overview of the year. Finally, tracking progress is important to identify areas for improvement, gain insight into the performance of content, and monitor statistics such as website visits and social media engagement. Following these tips, you can create amazing content regularly and stay consistent even when life gets crazy. 

Does opening your inbox make you cringe? Anxiety fills your chest whenever you think about opening your email. How long does it take to draft a reply to a negative email? Your inbox should not have that much control over your emotions. Here are three tips to eliminate email stress and transform your inbox from something you dread.

Take back control of your inbox.

How would you feel if you could regain control of your inbox and stop feeling stressed every time you opened it?

As an online business owner, do you let your inbox dictate your day, or is it only a tool you use?

I’m guessing you know what I think is the right answer. Your inbox is only a tool that you use in your online business. This is important because it is not your “to-do list.”

Use the most straightforward approach to create your unique best practice to keep your inbox in check.

The keys to going from an inbox that is cringing worthy to one that feels organized and manageable.

I’ve cleaned up a lot of inboxes for the online business owners that I support. So often, they are so scared to delete anything from their inboxes. Some have never deleted a single message. You may think that looking at an unread message count of tens of thousands of messages is not a big deal, but it is.

This leads to email stress.

You see, opening up an inbox full of emails you don’t need will cause you stress. Whether you choose to believe it or not. Why is letting go of junk and outdated email such a struggle?

I’m curious what are your thoughts about having an inbox full of emails? Does that big number lead you to feel important or needed? Do you feel popular?

Drill down into you why you continue to have so many messages in your inbox.

I promise it’s not because of time. I’ve cleaned out inboxes that are over tens of thousands of emails in a couple of days or less. That’s with breaks and includes ensuring I wasn’t deleting anything worthy of a save.

As with everything in life, it comes back to our mindset and thoughts.

It’s time to take back control of your inbox once and for all.

Tip Two to take back control of your inbox, set up rules:

In the inbox, rules can be established to sort your emails automatically, so you don't have to. Setting up rules in Gmail and Spark, the email app I use on my phone and computer is so easy.

Don’t worry, Outlook user; I double-checked, and rules are also possible in Microsoft Outlook.

Filtering your emails can be done by using from, to, and specific words.

I’m going to give you my example of Austin, and this is what I mean by that. I don't know what happened,but some how my email address has gotten added to an email list for Austin that is looking for colleges.

I get multiple emails a day sent to Austin asking him to look at this university, this college or check out this campus or whatever.

It all has to do with Austin and with college.

Therefore, those are words that I look for in my filtering. So that I can get them out of my inbox and I don't have to deal with them because it's a pet peeve of mine that I have these in my email.

Although I tried unsubscribing in the beginning, it took too long because there were too many emails in my inbox.

Now I just have a rule that deletes Austin's email automatically.

What can you do with filters?

Do you want a message from your boss starred and marked important?

Do you want to send a templated email back if a message has specific words or goes to a certain inbox?

Filter all those marketing messages directly into your Read At Leisure folder. No more sorting or distracting you. Mark them as read for even less distraction.

Tip Three to eliminate email stress, use a timer:

Use a timer when going through your inbox.

Make sure you tell your brain that it will be easy to get through sorting your messages in that amount of time.

Since this is new to you, I suggest one 25-minute sprint or Pomodoro when sorting through your emails.

When you’re sorting, you’re not responding.
Instead, you’re making decisions as to when you will do the work.

Remember your email is Other People’s Agendas (I heard this from Ashlyn at Ashlyn Writes).

Begin to ask people to provide you with timeframes. Do this same curiosity to others.

Spell it out in the subject line exactly. Response Needed By [Date].

What is the goal when you’re sorting your messages?

It’s all about the 4 D’s: Do, Delegate, Defer, Delete.

Do –
How long will it take you? Are you able to respond back in a minute or less? If that is the case, do it right now and get it out of your email.
If it takes longer, answer the next question; when will it get done?

Decide when you will Do the task and put it on your calendar.

A quick reply to the sender to let them know it’s been received and you’ll have it to them by the end of the day on [insert the date].

Here’s an example:

Greetings!

Thank you for your email message. It’s been received, I have this on my to-do list and you’ll have it by the end of the day on Monday, November 7th. If you need this done sooner, please let me know.

Delegate –
Who else can do this for me? Are you able to delegate it in a minute or less? Do that now; if not decide when you’ll gather all the information to delegate it.

Defer –
The messages that are informational emails. These emails can be achieved for later review.

They will fall into the defer bucket and should be handled on the spot by either achieving or moving into your read-at-leisure folder.

Delete –
Listen to me just delete the junk!

I promise you do not need it in your life or your inbox. If they are marketing messages that are no longer valuable, drop them in the unsubscribe folder.

If you’re like me and not much of a tv watcher, sometimes it's nice to have a mindless activity while sitting on the sofa. Unsubscribing to emails is just that activity.

If you prefer a tool like Unroll.me to roll up those marketing emails and unsubscribe easily.

Top 3 Tips to eliminate email stress & take back control of your inbox

1. Set Up Folders and Labels
2. Establish automatic sorting rules
3. Use a timer when sorting messages

Thank you so much for reading. I appreciate you and hope you have a wonderful week!

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Oh, my goodness. In this blog post, I'm sharing with you a secret: people will always judge you. I'm so happy to have you here. This is because when I first started my online business, I really, really struggled to put myself out there in fear of judgment until this one thing happened.

I know you're just curious about that one thing.

When I attended a church meeting, I experienced something that made me overcome my fear of judgment and put myself out there for my online business. As a result, I realized it didn't matter. People will always judge; just do what needs to be done already.

Feeling judged by others.

I’m curious, are you at all wondering what happened at church that left me feeling judged by others? A church should be a judgment-free zone, right?

Nope, not that night.

While I was sitting in the meeting, everyone was looking at the speaker. The former speaker in me just happened to scan the room. As I surveyed the faces, I ensured everyone was catching what the speaker was saying.

As I scanned the room, I turned my head to catch the person sitting next to me. There was a solid expression of disapproval on this person's face as they looked at me up and down.

Honestly, I don't know exactly what was going on in their minds, but I do know at that moment that I was being judged for something.

Just a guess. The fact that I am wearing leggings, tennis shoes, and a sweatshirt to this church meeting may cause some disapproval. Compared to everyone else, this was a bit more casual.

Get past the fear of being judged.

What truly matters is how you actually judge yourself.

What are the standards that you set for yourself?

I'm curious, friend. Have you ever been in a similar situation where you can pretty much tell that somebody is judging you?

I'd love to hear your story. Tell me all about it in the comments below.

I appreciate you; thanks for supporting me and stopping by my blog.

I hope you have a wonderful week, and I'll see you back here next week.