Faith and Business: Bridging the Growth Gap with April Morris

Bridging the growth gap is where faith and business meet.

If you’ve ever felt like you’re doing all the right things in your business—praying, planning, journaling, setting goals—and yet you still feel stuck, I want to start with this:

You’re not broken.

In this episode of the Content Systems for Growth podcast, I sat down with April Morris to talk about what she calls the growth gap—the space between who you are today and who God is calling you to become.

This was not a conversation about adding more strategies or doing more. It was a conversation about identity, surrender, and becoming the woman God can trust with more.

From Self-Doubt to Seeing the Gap

Early in our conversation, April shared her own story of struggling with self-doubt, even as a woman who loved Jesus and knew His Word.

She talked about a season where she knew there was “more” for her, but she couldn’t get across the bridge to that more. In prayer, she asked herself:

“What is the gap? What is the space that’s keeping me from becoming the woman that God created me to believe?  Because I strongly believe in Ephesians chapter two and 10 where it says We are his masterpiece, his handiwork created in Christ Jesus to do good works.”

And she explained what she realized in that moment:

“There is a space that’s standing in between who you are today and where you want to be, and that space is called the growth gap.”

That became the foundation of everything she now teaches.

The Five Growth Gaps

1. The Vision Gap

This shows up when you can’t clearly see what you are called to do.

April explained that when you don’t know your mission, you start comparing yourself to other women, chasing assignments God never gave you, and spending years doing things that were never yours to carry.

The result is often frustration and the feeling that you’ve been busy, but not building.

2. The Clarity Gap

This one sounds like:

“I don’t know what to do next.”

April shared that many women say they need clarity, but what they are really doing is waiting for a full plan before they move.

She said something I wrote down carefully:

“The more that I take the next best step, I get clear.”

Clarity doesn’t come before movement.
Clarity comes from movement.

3. The Confidence Gap

This was the most surprising part of the episode.

April shared that in her Growth Gap Quiz results, the number one gap showing up for women is confidence.

Not distraction.
Not clarity.
Confidence.

And here is how she defined it:

“Confidence is proof. It’s evidence that your actions follow your words.”

She explained that when we repeatedly say we will do something and never follow through, our subconscious mind stops believing us.

Over time, we lose trust in ourselves.

Confidence is rebuilt when we become a woman who does what she says she will do.

4. The Distraction Gap

This gap is not just about social media.

April defined distraction as anything that pulls your attention away from what you should be focusing on in that moment.

One of the most practical strategies she shared was using distraction as a reward system:

Work in focused blocks.
Then intentionally give yourself a few minutes to reset.

Not pretending you are not distracted.
But naming it, and managing it.

5. The Consistency Gap

This is the start–stop cycle.

You begin.
You quit.
You begin again.

April said this about consistency:

“Consistency is boring. You have to put the fun in it.”

She shared the story of a jump rope challenge where she had to add music, competition, and community just to keep going.

The principle was simple:

If you want consistency, you have to make it sustainable.

Routine vs. Growth Rhythm

One of the most powerful parts of our conversation was when April explained the difference between a routine and a growth rhythm.

She shared how she used to live by a rigid morning routine, and if that routine didn’t happen perfectly, she labeled the entire day as a failure before it even began.

Then she reframed everything.

A routine is a fixed order.

A rhythm is movement.

She said:

“Growth to me happens in a rhythm.”

And later:

“If you start your first hour in self-condemnation, how could you ever be effective in life and business?”

Growth does not require perfection.
It requires returning to rhythm.

Surrender Is the First Step

When I asked April how faith plays a role in closing a growth gap, her answer was simple.

Surrender comes first.

She described surrender like this:

“I lay down my hands and give Him an opportunity to grab my hands and walk me over to the other side.  That's what surrender in my mind looks like.  Whereas surrendering is opening our palms, stretching our hands out wide. Connecting with the Lord and saying, guide me over. Help me close this gap. I wanna follow you. I wanna trust you.”

And she reminded us that surrender is not a one-time event.

It is a daily practice.

You Are God’s Masterpiece

We ended our conversation in Ephesians 2:10.

April shared the verse that changed how she saw herself:

“We are God’s masterpiece, His handiwork, created in Christ Jesus to do good works.”

And then she said something that I think every woman needs to hear:

“A person who believes that they are God’s masterpiece, they walk differently. They think differently. They process differently.”

That is how you become the woman God can trust with more.

Not by striving.
Not by forcing.

But by aligning your life with the truth of who He says you are.