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What is perfect anyway?

What is perfect anyway?

by | Online Business

What is perfect anyway?

 

“It’s not perfect” my daughter exclaimed to me. My response was sometimes done is better than perfect. 

Really, what is perfect?

Our idea of perfect is based on something in our heads this could be very different than the perception of what our dream client may feel is perfect. Because perfect is really a perception of the beholder. It’s different for all of us. 

 

This got me thinking about all the undone projects that I’ve come across when onboarding new clients. 

Really I'm not a fool

 

While I’m not foolish and know that this undone work could too have something to do with the shiny objects syndrome that so many visionaries have. 

 

But this halt in work may have been brought on because they got hung up on something that wasn’t perfect and they stopped in the messy middle and moved on before the project was brought to completion. 

 

In the book Big Magic Elizabeth Gilbert refers to “Done is better than good.” this is something that she heard from her mother growing up. This is solid gold. Carole Gilbert understood the importance of time and that sometimes you just need to get it done, out the door, and let it go. 

 

MD OBM - What is perfect anyway

Why put something out that is not what you feel is perfect? Again, I’ll ask what is perfect anyway. When a done but not a perfect course or service is put out into the world it will allow you to gather data and establish a benchmark. Oh man, I love me some benchmarks. 

 

This is why you’ll see online business owners putting out beta courses or services. They are asking people to come along for the ride with them. This is really a fantastic way to make sure that you’re providing your dream client with what they really want. Cus’ sometimes that vision in our head of what we think they want and what they really want are two totally different things. 

 

Circling back around to what is perfect anyway. If you spent all your valuable time working to achieve your perception of perfection but that perfect is off from what your dream client’s actual needs are, you’ll receive the same results from your launch. Crickets. 

l

Little Side Note

Are you stuck in the hamster wheel?

Read this post on procrastination, it will help.

The sound of crickets can be good

These crickets aren’t bad, they set the benchmark that you need to do some tweaking to align yourself with the actual problem that you’re trying to solve for your dream client with your course or service. 

And…

Friend, remember that done is better than perfect and I encourage you to just launch it, tweak it, and launch it again. But with a launch plan and warming up your audience of course. Don’t forget those steps. 

Do you need an extra push? 

Do you feel stalled in your business? Are you struggling to get your big ideas out the door? Do you wish that you had a map to follow on all the action steps needed for your next launch? 

Stop wandering around your day not doing the right things! Put a little skin in the game and schedule a Breakthrough Session. 

Breakthrough Sessions are 90 minute Zoom Calls where we create a map of your next 90 Days so you know exactly what you need to do each and everyday to finish your big idea and generate more money. 

 

Do It! I dare you (:
Money and Your Online Business

Money and Your Online Business

by | Online Business

Money and Your Online Business

 

Let's talk money and your online business. I know scare subject right? We all would like to have more money in our lives, but we can be scared to talk about it openly mostly for fear of judgment. Or maybe you were taught it's not polite to talk about money, because I sure was. 

But Friend if you are starting out on your business journey this is one of the first things that you need to know in your business. 

It’s okay to discuss money and what you think about it

Matter of fact you really should think about money and how you view it. You’ll hear so many people talking about money mindset along your business path. 

Call it to woo if you want but, it’s a thing. If you truly believe in your heart of hearts that you have to work hard for money or it’s selfish to make more money. It will be. 

Get to work on journaling how you really feel. Don’t follow in my super resistant footstep here friend, give in early and do the work. 

I wish I could remember where this trick came from, but when I’m stuck journaling. I just write random stuff until something pops into my head that has to do about my thinking. A lot of times I will write things I’m grateful for, it helps. Another key tip here, either set a goal of journaling for three pages or set a goal of journaling for fifteen minutes. I just pulled those numbers out of thin air, feel free to pull your own numbers out that feel right to you. 

Ann Bellow, my Mastermind Girl, has a Triple Your Income Journaling mini-course and she has so kindly given us a discount code Michele for a $12 discount if you’d like to check it out! 

Ann has made money mindset a priority in her business and has had massive growth because of it. 

Here’s another doozy

Do you set your rates at the right amount? Yes, I know this is also another really difficult topic. Man, I’m hitting on all the points today. 

You’ll hear to charge your worth. Well, yes and no. You need to take into account a number of factors with this one. 

Do you know what the market is charging? 

This is a good indication of what people are willing to pay for this service. This one does take research, not everyone puts pricing out there, but some do. Start looking at the numbers. 

What is your experience? 

Do you have a ton? Just starting out? This will be a fact too. If you are able to provide a really good result in a short period of time, you can ask for more. How long will it take your client to get a return on investment from working with you? 

What are your goals? 

You can either set three goals such as good, better, best goals or you can set two numbers a bottom-line must reach this number to breakeven and dancing in the streets goal. I tend to set a good, better, best goals for myself and my clients. 

Circling back to the mindset for a second on your goals. What is in your heart of hearts do you feel you can achieve? Because if you don’t believe you won’t receive it’s that simple. You must believe you can hit your goals. 

Now that we’ve tackled the hard stuff

Let’s talk about money in your business. What makes your business a success? 

If you have a profit. 

Profit is all your expenses less than the amount of money that you make. Sounds easy peasy right? 

Are you tracking your profit? 

It may sound super simple but are you actually tracking your profit and how much you have coming into your business? 

Are you budgeting your expenses each month so you really have a forecast of what you must make to cover your expenses? 

As a business owner, your revenue will ebb and flow it is what it is. It’s important to forecast how much you will be spending each month.

In case you need this, make sure you include in those monthly expenses how much you will be paying yourself. 

It was somewhere during year two of my business that I pulled my head out of the sand and started to really look at my numbers and what I was bringing in each month. 

Where do you start? 

It starts with knowing how much you bring in to your business and how much you have gone out of your business. 

This will tell you if you can add that new application or if you can afford to invest in another course. 

I personally like to keep this information in a Google Sheet. 

Want my super simple easy-to-use money tracking template? The sign up is below. Is it time to make profit a priority in your business? 

Create a Super Simple Sales Funnel

Create a Super Simple Sales Funnel

by | Content Marketing, Online Business

Create a Super Simple Sales Funnel

Do you need to create a super simple sales funnel for your online business? What are sales funnels? It’s a series of emails that you send to either a select group of people on your email list or to everyone on your email list. 

The email series will eventually lead people to your fabulous products or services. That is the goal of a super simple sales funnel is to lead people down a path of know, like and trust so they will want to work with your business.

Revenue engineer the funnel

Okay, friend, the best way to go about this is to work backward. Think about the end what service or product in your online business will you be directing them to?

The funnel can be longer depending on how much your offer is or how much you feel you’d like to share with them. 

The Ask

I know we all started our business because we were passionate about helping people and wanted to make a difference. Amiright?

Well, one of the hats that you get to wear is sales! Now selling is a scary thing and we all picture the used car salesperson of days gone by, but that isn’t you.

You provide value and people they want to work with you, so let them.  

In this email, you’re going to ask them to work with you. Depending on your email service provider you may be able to track links and put them into different sequences if they click the link. 

What to cover in this email? Answers to frequently asked questions that you receive. Tell them about your products and the solutions that you have to the struggles they face. 

Put in a few love notes you’ve received from your clients. 

Storytelling Email

Storytelling email is all about the problem that you overcame in your business. What experiences did you have to bring you to offer the services or products in your online business?

What was the breaking point before it all worked out? We all seem to have those stories that right before we were going to give up the thing happened and now you help others that are running into the same thing.

End the email with a suggestion to check out your services page. 

Welcome Email

The welcome email can go out a day after they sign up for your opt-in. Welcome them to the list, let them know what to expect.

Put a link to your opt-in again in case they didn’t get to it yesterday. 

Introduce them to who you are and your online business. 

Provide any additional information that they will find as a benefit. 

Opt-In Delivery Email

The opt-in is delivered right after they sign up. Don’t wait to have it sent, make sure it goes out immediately. 

When we sign up for something its because we are trying to find a solution right now, not later. 

Create A Thank You Page

After they sign up send them to a thank you page with the option to download the opt-in or a link to the training. 

Bonus points if you add a tripwire to the page. This is a very low-cost item that they can purchase from you. 

Depending on who you chat with some say under $50 other will tell you under $20. It really depends on what you’re offering to them and the price point of the service or product you’ll offer in the end.

Create A Landing Page

The landing page is giving information about your opt-in and the solution that it helps to solve. Give them what the opt-in will do to help them. They were searching for XYZ for a reason, right?

The landing page will also have the sign-up form to add them to your email list. 

The Opt-In

This has so many names opt-in, lead magnet, freebie, and I’m sure more that are floating around out there. 

The opt-in is the free gift that you give for anyone that opt-ins to your email list to get to know you and your business better. 

Your opt-in needs to be in sync with the product or services that you offer. It can be a coupon, workbook, video training, or a free chapter in your book.

What do you plan to do with your opt-in?

Get'em while they last

Planning is my superpower! Would you like help in mapping and accomplishing your commitments?

Each month I open up a limited number of spots to work one-on-one with heart-centered entrepreneurs to create a roadmap to their dreams.

How is this done? With a ninety-day commitment plan. A ninety-day commitment plan breaks down all the to-dos that need to happen to achieve your commitment.

The ninety-day commitment plan includes a three-hour planning intensive along with thirty-six accountability check-ins to ultimately take your vision from do to done. Say you can and you will!

Fill out an inquiry form today!

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