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5 Steps for a Successful Strategic Planning Day Process

5 Steps for a Successful Strategic Planning Day Process

Free Resource for a Strategic Planning Day Process

Hey there, friend! You're in the right place if you're juggling the demands of running an online business, taking care of your family, and trying to create consistent, organic content. A Strategic Planning Day isn't just a “nice-to-have”; it's a non-negotiable if you're serious about scaling your business and reclaiming your time.

So, refill that coffee mug, and let's dive into the five steps for a successful strategic planning day process your roadmap to business bliss.

If your business growth is not important to you then you’ll be stuck in your online business. Put on your CEO hat and be the person your future self will be proud of. (: 

Why You Need a Strategic Planning Day Process

Your calendar should include a Strategic Planning Day if you're serious about scaling your online business. Done quarterly, this focused time allows you to step into your CEO shoes and map out a path for growth. When you have a set process for your planning day you'll not miss any important steps.

The Struggle is Real, But So is the Solution

If you're anything like me, you're juggling a million things simultaneously. Running an online business, taking care of your family, and trying to create consistent, organic content. It's a lot, right? But here's the good news: you're not alone, and there's a way to make it all work seamlessly.

The Secret Sauce: Planning Workbook

One of the most popular resources I offer is a planning workbook. It is 50 pages that are chock-full of all the prompts you need to plan well in your business. It is between the workbook and the email series that goes a long with it you'll have a strategic planning day process to follow. Would you like to know what all these things are that are in this planning workbook? Wonderful! I'd love to give you a sneak peek at it today, and I really hope and pray that it is helpful for you.

Are you ready to get into the five steps for a successful Strategic Planning Day Process that is truly transformative?

Grab your copy of the planning workbook here!

1. Create a Distraction-Free Zone

Do you want to know the first thing you must do? You should put time on your calendar so that you actually will do this, have integrity with yourself, and complete this planning day.

It’s a lot if you cannot get through it all in one day; no worries, friend, break it up into days, or maybe you want to stay at a hotel for a weekend. What is essential is you focus on your business and where you're going in the next 12 weeks.

Before you start, ensure you're setting yourself up for success. Turn off notifications, close unnecessary browser tabs, and silence your phone. This is your time to focus solely on your business, so make it count.

2. Start with Reflection: The Foundation of Your Strategic Planning Day

Kick off your Strategic Planning Day by reflecting on your business journey. You must take a step back so that you can look forward. You're going to spend 15 minutes journaling and reflecting.

Grab your journal and jot down.

  • What has worked well for you
  • Areas that need improvement
  • Lessons learned (the good, the bad, and the ugly)

Remember, you're amazing, and acknowledging your wins is a crucial part of the process.

While you have your journal, let’s also do a self-assessment.

How happy are you really? Not put on a show fake happy, but like real, real happy.

How happy are you in these areas of your life:

  1. Money
  2. Personal Growth
  3. Self Care (Mind, Body, spirit)
  4. Family and Friends
  5. Love and Relationships
  6. You Time (Fun and Leisure)
  7. Home Environment
  8. Business

You're going to put a mark on each one of those categories from one to ten by ranking your happiness. A 10 means you’re happy and fulfilled in this area of your life. The areas that you may not be so happy about will probably be more like one or two.

5 Elements in a Strategic Planning VIP Day

3. Revisit and Realign Your Vision

Your vision is the North Star of your Strategic Planning Day. Read it out loud and ask yourself:

  • Does it still align with your current vision?
  • Does it evoke feelings of happiness, pride, and achievement?
  • If not, it's time for some adjustments.

4. Set SMART Goals: The Heart of Your Strategic Planning Day

Next, stop in your strategic planning day and set your goals for the next 12 weeks.

How can you make your vision a reality? By breaking it down into small, actionable goals.

I want you to take a look at what you want to achieve. What are your top three business, personal, and financial goals that you have for yourself?

Ask yourself, what are you committed to achieving? Identify what you are actually committed to 100%. Without your true commitment, you may struggle to get it done.

Now, let's get down to the nitty-gritty—your goals. Break them down into three categories:

  • One-year goals (Think big, like financial milestones)
  • 90-day goals (Smaller objectives that contribute to your one-year goals)
  • 30-day focus (Immediate actions to propel your business forward)

5. Commit and Break Down the Plan

A plan is only as good as its execution. Break down your goals into actionable steps, assigning responsibilities and deadlines. This is where your commitment comes into play; without it, even the best-laid plans can fall apart.

Have you ever broken down a goal into actionable steps, or are you more of a winger? Trust me, I wing with the best of them, but the things that truly matter are better off with a plan.

In step five of your strategy day, you will map it out. So, how do you make sure that you achieve those goals? You actually sit down, and you map out your goal.

Start at the end and work back to the beginning. How will you know that you’ve accomplished your goal? What was the step right before that, then the step before that? Map out all the different steps that must happen. Please keep in mind small, actionable steps that you can do every single day in order to move forward toward your goal.

Sit down and do a whole mind sweep of every step you think you will need to do to achieve that goal. And once you have it, you want to map it out with who's responsible.

If it's only you in your business. Well, you’ll be the only one doing the work. You also need to look at your time and the actual time bank that you have to get everything done. We tend to underestimate the amount of work and time something will take to get done. Make sure to give yourself grace.
To create your plan, you must also figure out how much time you’ll be working. It's time to pull out that calendar and determine how many days out of the office you want in the next 12 weeks. What days will your kiddos be home because they are off on a random day? What are the must-attend kid events? What holidays are upcoming? the holidays. All of those things. Then, you need to be able to reverse engineer from that end date to ensure that you have enough time to get all the items done. To make that goal a reality.

If it's not alone and you have a team member who is the team number that will be doing the work. You need to know all the action items; no more flying by the seat of your pants. You need to have the who, the want, and the when documented, preferably in a project management tool like Asana, Trello, or MeisterTask. All the actions are assigned a date by knowing the end date and revenue engineering the time frame.

Depending on how big your goals are, you may have a couple of goals in the quarter however, if you have something big, like a launch. Then, you only want one goal for that entire quarter.

Here is an example of how to set up an Asana Board for Goals and Quarterly Planning:

An example of a Asana board set up for goals and quarterly planning for an online business owner

Map out important dates

As I mentioned earlier, you must understand your time bank for the quarter. How many hours do you really have to work on the goals and projects in your business? Do you have a realistic amount of time to get everything done in the timeframe that your brain is telling you?

It is essential to take the time to map out the dates and the actual chunks of time that you’ll work on your goals and project. When you do this, you’re not sitting down at your desk wondering what do I need to do today. It is all planned out for you in advance, thoughtfully.

Be sure to start by marking all the out-of-office dates on your calendar.

  • Vacation Days
  • Important Kid Events
  • No School Days
  • Holidays
  • Add all the out-of-office dates to your Google Calendar.

Everything else is mapped around those dates on your calendar. It's important for me to know the commitments and the time bank when I'm working on my promotion calendar or a client's promotion calendar.

Walk Through Video

Just in case you'd prefer to see the key elements of a successful planning day, here's a video I created a few years ago.

Bonus: Your Content Calendar and Beyond

While not directly related to strategic planning, your content calendar is crucial. Plan out your content for the next three months, week by week. This will help you stay consistent and aligned with your goals.

Don’t Forget To Track Your Numbers

If you do not already have a stat/metric tracker in place, do that. What gets measured gets improved. Here are a few ideas of comment states:

  • Website Traffic
  • Email Subscribers
  • Engagement
  • Number of Clients
  • Number of Leads
  • Number of Sales

Let’s Wrap This Up:

There you have it, the ultimate guide to a successful Strategic Planning Day. Implement these five key elements, and you're heading to a thriving business. Get 'em, you've got this!

Thank you so much for your time. I appreciate you, and I hope you have a wonderful week.

Book A 1-Hour Virtual Session

Discover the Secret to Effortless Content Creation –

From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!

✁ Just a Snippet

Here is just a snippet of the important points, you know for the skimmer in you. 🤪

  • Looking back is the best way to move forward.
  • Are you still in alignment with your vision?
  • What are you actually committed to doing?
  • Add all the important out of office dates to your calendar
  • Create a plan and commit to your success
  • How do you know you’ve improved without having a business pulse with all your numbers?
  • Go get ’em, tiger! You’ve got this.
Where to Create Content to Drive Organic Traffic

Where to Create Content to Drive Organic Traffic

Are you looking for ways to drive organic traffic to your online business? Content creation is an important part of any successful digital marketing strategy. Where should you start when creating content that will generate the most interest and engagement? Let's chat about where to create content to drive organic traffic to your website.

We'll cover podcasts, social media posts, blogging, and email marketing – all great avenues for driving ideal leads to your website! Wherever you decide to create content, remember that consistency is key; keep up with regular posting habits for long-term success.

 

Podcasts:

I think I’ve been in love with podcasts since the very beginning. I would drive around the Midwest as a sales rep, visiting all my customers and soaking in every bit of wisdom. Podcasts provided endless topics to explore. What do you want to learn about business, health, wellness, organization, and time management?

This makes podcasts an effective way to reach a wide audience and drive organic traffic to your website. By attracting the right people, you can pique their interest and help them solve their problems.

The best podcasts have a mix of stories, provide advice, the best next step, and of course, things to think about. When creating podcast content, it's important to focus on topics relevant to your ideal client and your offerings. 

Doing this will ensure that the podcast is informative and engaging.

Ensure you end each episode with a clear call to action, allowing listeners to learn more about you. In my mind, Amy Porterfield is the queen of this with her Marketing Made Easy podcast. Amy always gives a call to action in her podcasts. 

How would you put this into practice? 

Here’s an example, If you're a life coach specializing in helping people achieve their goals. Consider creating episodes that focus on goal-setting strategies and motivational tips.

Ensure each episode has a simple, actionable takeaway that listeners can use immediately to get results from what they've learned.

At the end of each episode, direct them to the show notes. Provide links on where they can connect with you via your website or free offer. 

Be sure to outline your podcast before recording to avoid leaving out any key points you want to cover. And yes, Friend, this is a tip based on my past mistakes. Sometimes you get so excited to share that it becomes more of a train wreck than helpful.

Podcasts are an effective way to drive organic traffic to your website and build your audience.

 

Social Media

Social media can become a trap if you’re easily distracted. Well, maybe that’s just me with my shiny object syndrome. Business owners who want to connect with ideal clients can benefit greatly from social media. With social media platforms like TikTok, Facebook, Instagram, and Pinterest, entrepreneurs can connect with ideal clients instantly.

When creating content for social media, it’s important to focus on topics relevant to your ideal client. What type of questions are people asking in the comments? Make sure the content you create answers those questions in a clear, concise, and informative manner. 

Hey, don't be shy about throwing in some call-to-actions in your post. Ask your followers some questions so they can chime in with their thoughts in the comments.

Suggest they share the post with a business bestie who could use the info. You could even drop a CTA in there to let your followers know where to learn more about your business. And if you can direct them to your website, that's even better, am I right?

Social media is a great platform to share your content and engage with your ideal clients!

 

Blogging

I’m guessing this one is a shocker to you. Blogging is a great way to reach your ideal clients and drive organic traffic. If that's your goal, it allows you to share stories, provide insight, or entertain. 

Blogging can be a great way to showcase your expertise and become a thought leader in coaching. By sharing helpful information that connects with your ideal client, you can establish yourself as a go-to resource. It is an opportunity to start sharing your knowledge with the world.

By doing so, you build trust and credibility, leading to a greater future conversion rate. Blog posts are also great for SEO when optimized for relevant keywords. I think this answers where to create content to drive organic traffic! 

Trust me, blogging doesn't have to be complicated; you only need a passion to help people solve problems. 

Don't forget besides relevant keywords, you’ll need to optimize your blog posts for SEO purposes. Both headings and body text should contain keyword phrases in order to help search engines find and categorize your post. You can also make sure your meta descriptions and titles include relevant keywords. This will help your post get the visibility and drive the organic traffic it deserves!

Finally, remember that every post should have a call-to-action at the end, prompting readers to take further action.

This is a great spot to talk about my favorite call-to-action for my planning workbook. It is 50 pages of prompts to help you plan and prep for your online business success. It is the exact steps I walk my clients through at the start of each quarter. You can use it to get out of the chaos zone.

Email Marketing

A client recently asked me if email marketing was dead. No, it is not. How much time do you spend in your inbox every day?

Email marketing is a powerful tool for your business to stay connected with your clients and build relationships with your subscribers.

Have you ever considered all the amazing things you can do with email marketing? You can send newsletters, share exclusive offers, and even introduce your clients to awesome brands you love and use. The possibilities are endless!

Create engaging and informative content when creating emails for your target audience. I'd like to dive into a few tips about writing your emails.

Make Your Subject Line Engaging

Ensure the subject line is engaging to get your email noticed in your ideal client's inbox. The subject line should be concise yet catchy enough that readers can quickly understand the message.

Have you ever tried to use an action word such as “Discover” or “Unlock” to make your subject line stand out? How about personalizing your subject line by including the subscriber's name?

Did you know that personalizing significantly increases open rates? I’m on the fence regarding emoji. Do you use them in your subject line? I will say they do catch my eye!

Writing Compelling Content

Once you have drafted an interesting subject line, it's time to write compelling content for your email campaign.

What do you find compelling in your inbox? Do your eyes glass over with an email that is all copy? Ensure you're speaking from the heart and providing helpful information to your reader. Or sometimes it's just fun to entertain.

Don't forget to add images if you'll include a lot of copy in your email message.

Use Canva to create informative graphics with the key points. These grab attention and keep your reader scrolling down. It also draws the reader's eyes towards certain sections of your message more easily than plain text would do alone. If you're new around here, you may not know my love for pretty emails.

Adding a Call-To-Action

Email marketing campaigns should always include a call-to-action (CTA). Friends, this is a great way to urge readers to visit your business's website. Or if you’d like to grow your social media followers, ask them to go follow you. A CTA should be short yet effective, so readers know exactly how to take further action after reading through your message.
How can I increase the organic search traffic to my site?
1. Optimize your content for search engines by including relevant keywords and phrases in titles, headings, meta descriptions, and body text.
2. Create high-quality content that is valuable to readers and solves their problems or questions.
3. Use internal links within your website to help visitors navigate from one page to another related topic easily.
5. Take advantage of social media platforms by sharing engaging content and encouraging followers to share it, further increasing visibility online.

 

It's Time To Wrap This Up!

Regarding where to create content to drive organic traffic, podcasts, social media, blogging, and email marketing are all great options. Each platform offers unique advantages that can help you reach your ideal client. When used together, they create a content marketing system to build a successful online business or life coaching practice. Using the right strategy for each platform can maximize your visibility and client engagement while driving organic traffic to your website.

Thank you for your time, I appreciate you, and I hope you have a wonderful week!

Book A 1-Hour Virtual Session

Discover the Secret to Effortless Content Creation –

From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!

How to Republish Social Media Content in an Easy and Impactful Way

How to Republish Social Media Content in an Easy and Impactful Way

Hey there, busy business owners! Let’s be honest; finding time for organic content creation is tough when you're managing your family, your coaching business, and, well, life. And yet, the importance of organic content in your online business is something we can't ignore. But here's the deal: You can republish content in a way that's both easy for you and impactful to your audience. What if there is an easier way to create your organic content? Are you curious? It begins with one amazing social media post you’ve already created. Do you want to know more?

You may wonder how to turn a social media post into amazing organic content for your content calendar. One thing I’ve discovered with working with heart-centered coaches is that they give and give on social media, however struggle to publish organic content to a podcast and blog consistently. What I’ve been told is the process seems to time time-intensive; it’s not a priority, and we both know you are busy! Here are three steps that you can take to republish content you’ve already created on your social media feed into core content.

Step One: Identify Your Star Performer

First things first, take a close look at your social media analytics. This is where you'll uncover that standout post that has truly resonated with your audience. You could say it's like a hidden treasure, a gold nugget waiting to be uncovered and utilized in exciting new ways. What you're essentially doing here is laying the groundwork to republish content that's already proven to be impactful. 

Whether it's the number of likes, shares, or comments it's generated, these engagement metrics shine the light on what your audience finds valuable. 

Once you've zeroed in on this high-performing post, you've essentially found your building block to organic contentt. From this point, you can republish content into various formats, whether it's a podcast episode, a blog post, or even a newsletter. Trust me, understanding your analytics is the critical first step in your journey to republish content effectively.

Action Steps

Look at engagement metrics like likes, shares, and comments.

Identify the post's topic and consider why it resonated with your audience.

Step 2: Expand into a Podcast Outline

Here’s how simple it can be to republish content. Use the top performing post and turn it into a podcast. Start by creating a podcast outline:

Introduction: Start off with a quick introduction to your topic. I’m guessing you had some sort of hook that grabbed attention. Can you expand on that and make it a little more meaty?

Deep Dive: Give additional insights into the post's main points.

Actionable Tips: Give your audience steps they can follow.

Q&A: Address questions from your post's comment section.

Wrap-Up: Summarize the key takeaways and your call to action.

Action Steps

Write a script for your intro and conclusion.

Jot down bullet points for each section, making it conversational and engaging.

Step 3: Transcribe the Podcast & SEO-Optimize for a Blog

After your podcast episode is live, don't stop there; take the next step to republish content by transforming it into a blog post that your audience can read and reference later.

These days, you have a ton of different resources to have a podcast episode transcribed. At Miss Task we use Descript for podcast recording, editing, and transcription.

There is no one who wants to read a transcript, so transcriptions are edited for readability. You’ll want to make sure that the copy flows by using short paragraphs, bullet points, and images to draw attention to the key points.

In addition, be sure to optimize it for SEO. Adding in your keyword naturally throughout the blog post. A rule of thumb for keyword usage is no more than ten times. Your keyword should be in at least one heading two (H2), and your headline (H1) should have your keyword in the beginning.

Action Steps

Use transcription services like Rev.com or Happy Scribe.

Utilize SEO tools like Yoast SEO to optimize your blog post for your keyword.

Use UberSuggest to do your keyword research.

It’s time to wrap it up! 

Who says you have to start from scratch every time you need new content? You can republish content that has already resonated with your audience. This way, you work smart, not hard, and get to focus on what really matters. 

Thank you so much for your time, I appreciate you and I hope you have a wonderful week!

Book A 1-Hour Virtual Session

Discover the Secret to Effortless Content Creation –

From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!