Hey there, busy business owners! Let’s be honest; finding time for organic content creation is tough when you're managing your family, your coaching business, and, well, life. And yet, the importance of organic content in your online business is something we can't ignore. But here's the deal: You can republish content in a way that's both easy for you and impactful to your audience. What if there is an easier way to create your organic content? Are you curious? It begins with one amazing social media post you’ve already created. Do you want to know more?
You may wonder how to turn a social media post into amazing organic content for your content calendar. One thing I’ve discovered with working with heart-centered coaches is that they give and give on social media, however struggle to publish organic content to a podcast and blog consistently. What I’ve been told is the process seems to time time-intensive; it’s not a priority, and we both know you are busy! Here are three steps that you can take to republish content you’ve already created on your social media feed into core content.
Step One: Identify Your Star Performer
First things first, take a close look at your social media analytics. This is where you'll uncover that standout post that has truly resonated with your audience. You could say it's like a hidden treasure, a gold nugget waiting to be uncovered and utilized in exciting new ways. What you're essentially doing here is laying the groundwork to republish content that's already proven to be impactful.
Whether it's the number of likes, shares, or comments it's generated, these engagement metrics shine the light on what your audience finds valuable.
Once you've zeroed in on this high-performing post, you've essentially found your building block to organic contentt. From this point, you can republish content into various formats, whether it's a podcast episode, a blog post, or even a newsletter. Trust me, understanding your analytics is the critical first step in your journey to republish content effectively.
Action Steps
Look at engagement metrics like likes, shares, and comments.
Identify the post's topic and consider why it resonated with your audience.
Step 2: Expand into a Podcast Outline
Here’s how simple it can be to republish content. Use the top performing post and turn it into a podcast. Start by creating a podcast outline:
Introduction: Start off with a quick introduction to your topic. I’m guessing you had some sort of hook that grabbed attention. Can you expand on that and make it a little more meaty?
Deep Dive: Give additional insights into the post's main points.
Actionable Tips: Give your audience steps they can follow.
Q&A: Address questions from your post's comment section.
Wrap-Up: Summarize the key takeaways and your call to action.
Action Steps
Write a script for your intro and conclusion.
Jot down bullet points for each section, making it conversational and engaging.
Step 3: Transcribe the Podcast & SEO-Optimize for a Blog
After your podcast episode is live, don't stop there; take the next step to republish content by transforming it into a blog post that your audience can read and reference later.
These days, you have a ton of different resources to have a podcast episode transcribed. At Miss Task we use Descript for podcast recording, editing, and transcription.
There is no one who wants to read a transcript, so transcriptions are edited for readability. You’ll want to make sure that the copy flows by using short paragraphs, bullet points, and images to draw attention to the key points.
In addition, be sure to optimize it for SEO. Adding in your keyword naturally throughout the blog post. A rule of thumb for keyword usage is no more than ten times. Your keyword should be in at least one heading two (H2), and your headline (H1) should have your keyword in the beginning.
Action Steps
Use transcription services like Rev.com or Happy Scribe.
Utilize SEO tools like Yoast SEO to optimize your blog post for your keyword.
Use UberSuggest to do your keyword research.
It’s time to wrap it up!
Who says you have to start from scratch every time you need new content? You can republish content that has already resonated with your audience. This way, you work smart, not hard, and get to focus on what really matters.
Thank you so much for your time, I appreciate you and I hope you have a wonderful week!
Book A 1-Hour Virtual Session
Discover the Secret to Effortless Content Creation –
From Overwhelmed to Thriving: Your Content Creation Simplified Journey Starts Here!
