“How Do I Create A Content Calendar?” If you're a work-from-home mom running a personal development coaching business or any online business, you've likely asked yourself this question more than once. Juggling family, team, clients, content creation, and the next committee that needs your assistance is exhausting. I’m unsure about you, but I remind myself multiple times a day, “Michele, you can either worry or worship, but you can’t do both.” If you are struggling to create consistent content, here is a content calendar system that will have you worry no more, my friend.
Understanding Your Needs
Content management shouldn’t become a roadblock in your path; you have enough going on that creating content should be simple. Having a streamlined approach to your content calendar process makes your life easier and your business more successful. We begin by understanding your needs; what are your pain points?
What bucket do you fall into with consistent content creation?
🪣 Technology Anxiety: Is tech confusion slowing you down? It’s easy to feel overwhelmed by all the digital tools.
🪣 Planning Mishaps: Missing content deadlines? Are you missing steps in planning? Have you ever missed an Instagram post or sent an email to your list? Or you simply dread any type of structure or planning.
🪣 Inconsistent Sharing: Managing different platforms can be like juggling fireballs. What is the best platform for you? Long gone are the days of having presents on all the platforms. What works for you to build a connection?
What are your Online Marketing Goals
At this phase in your business, what are your online marketing goals? Your content isn’t just for getting likes; it’s a vital part of attracting new clients who feel connected with you. This is more than just content; it's a bridge to attract your ideal clients. I don’t know about you, but I pour my heart and soul into each piece of content that I create. With that said, you need to understand where you’re headed with your content.
What is the end goal for all your marketing efforts? Do you have a special coaching package? A new Mastermind to launch? Are you creating a course or opening up your signature course for new enrollment? All the content that you create should lead up to this promotional offering. This is why it is essential to have a content calendar mapped out ahead of time instead of flying by the seat of your pants.
With all that said, it’s time to answer: How do I Create a Content Calendar?
Creating Your Content Calendar
Next, we are going to jump into content processes and workflows. Let’s use a health and wellness coach that will be opening the doors to a new signature course for adults 50 and older who are looking to improve their overall health.
I’m going to walk you through the content planning system with this example.
Streamlining Processes: How Do I Create A Content Calendar?
Start with a simple step-by-step system. You don’t need a tech degree to manage content. If you feel more comfortable and are a solo business owner who is frustrated with technology, use a paper planner. Master this before you move on to a digital tool.
One way to simplify the process is to use a project management tool like Trello or Asana. Now that my team and I are transitioning to Asana, it reminds me how much I love this tool. It truly offers so much with the basic free plan.
Content Themes
Let me ask: what are your content pillars or your content buckets? Let’s think back to my example above; what themes would resonate with this coach's ideal client?
- Simple Daily Healthy Habits
- Hydration
- Sleep
- Nutrition
- Active Lifestyle
- Mindfulness
When you have content themes, it makes developing a calendar easier. You’ll weave these into your content effortlessly.
Content Types and Publishing Channels
What is your main long-form content? Do you blog, podcast, or have a YouTube channel? Is a podcast or YouTube channel your main long-form content, you should also include a blog in your strategy. Traffic should also be directed to your website.
Send a weekly email to your subscribers, highlighting the long-form content. Providing them with exclusive content for being a subscriber.
What is your secondary publishing channel? By this, I’m referring to Pinterest, Instagram, or Facebook.
What is your third publishing channel? Same options as your secondary channel; however, on this channel, you’ll post a little less.
Going back to my example, this health and wellness coach has a podcast as her long-form content. She then takes that podcast, has it transcripted, and enhances the copy to be SEO and readability-friendly. A weekly email is sent to her list the day following the long-form content goes live. Her secondary channel is Pinterest, and her third channel is Instagram.
Scheduling and Frequency
Let me walk you through planning your weekly content.
If you can swing it with consistency, I encourage you to have either one new piece of content per week or refresh, rewrite, and republish an older piece of content. Episode 27 is a case study on the benefits of refreshing, rewriting, and republishing content to increase website traffic.
Here is a link to my podcast catalog: https://misstask.com/content-systems-for-growth-podcast-catalog
A weekly podcast or YouTube, along with a blog post, will keep your ideal client engaged. With that said, consistency is key; if you’re unable to commit to once per week with your content, what can you manage? It needs to work for you to be successful.
How Do I Create A Content Calendar
Here is the content system to create a content calendar:
Select four long-form content ideas from your idea bank that are aligned with your goal.
Decide the order in which the content will be released.
What day of the week can you consistently release your content?
The following day, send an email to your subscriber with a link to the long-form content.
Your secondary publishing channel should be on the same schedule as your primary long-form content.
The third publishing channel that’s up to you. While consistent content is great, I feel that social media algorithms make it a moot point. However, social media hasn’t ever been a big component of my organic online marketing strategy.
Our Example Coaches Content Calendar:
Week One:
- Podcast along with Blog Post: Turning a New Leaf: Simple Daily Habits for Better Health
- Pinterest: One Image Pin – the day the podcast is live
- Email Newsletter sent to your subscribers the following day “Why Walking is the First Step to a Healthier You!”
- Pinterest: One Image Pin – the following day pointing to the blog post.
- Pinterest: One Story Pin – highlighting the simple daily habits from the blog post.
- Instagram: Resize your Story Pin into an Instagram Reel; this is simple with Canva, although you need to have the paid version. Schedule it for a day of your choosing.
Week Two:
- Podcast along with Blog Post: Water: Nature’s Simple Gift for Wellness
- Pinterest: One Image Pin – the day the podcast is live
- Email Newsletter sent to your subscribers the following day “Quenching the Body's Thirst: What You Need to Know about Hydration”
- Pinterest: One Image Pin – the following day pointing to the blog post.
- Pinterest: One Story Pin – highlighting simple tips to increase daily water intake.
- Instagram: Resize your Story Pin into an Instagram Reel.
Week Three:
- Podcast along with Blog Post: Sleep Tight: The Ultimate Guide to Restful Nights
- Pinterest: One Image Pin – the day the podcast is live
- Email Newsletter sent to your subscribers the following day “How to Get a Good Night's Sleep”
- Pinterest: One Image Pin – the following day pointing to the blog post.
- Pinterest: One Story Pin – 5 Tips for a Better Night Rest
- Instagram: Resize your Story Pin into an Instagram Reel.
Week Four:
- Podcast along with Blog Post: From Garden to Plate: Why Veggies are Your Best Friends
- Pinterest: One Image Pin – the day the podcast is live
- Email Newsletter sent to your subscribers the following day “Veggies Fill My Plate, Even If They're Not My Favorite”
- Pinterest: One Image Pin – the following day pointing to the blog post.
- Pinterest: One Story Pin – Better Health Is A Veggie Away
- Instagram: Resize your Story Pin into an Instagram Reel.
Man, I’m on a roll; how about a bonus example?
Week Five:
- Podcast along with Blog Post: Embrace Movement: Easy Exercises for Any Age
Pinterest: One Image Pin – the day the podcast is live - Email Newsletter sent to your subscribers the following day “Transform Your Life with Simple Movement, Start Small”
- Pinterest: One Image Pin – the following day pointing to the blog post.
- Pinterest: One Story Pin – Simple Exercises That Can Be Done At Home
- Instagram: Resize your Story Pin into an Instagram Reel.
What do you think? Is the example helpful?
I’m curious: Does this simple content calendar make it feel a little more doable to you?
I sure hope so; if not I Help Set Up Content Systems. Organizing content chaos is my specialty. I love it. Please don’t struggle I encourage you to book a Mini Session for $97.Let’s find the perfect content organization tools for you.
If you are not ready to invest, download my free Planning Workbook. Not only is it your first step to a perfect content calendar. It walks you through planning your business goals, as well.
It’s time to wrap this up!
How Do I Create A Content Calendar? Now you have the answer. This guide has been crafted to assist you in setting up a content system that simplifies your process and workflow.
Thank you so much for your time. I appreciate you, and I hope you have a wonderful week!
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