Let me ask have you found yourself in the thick of it all, without one extra minute, wondering what content you can create to get more eyeballs on your website? Next thing you know, you’re going down a rabbit hole researching how to increase traffic for my website. 

Aww, if this is you, Friend, I have one simple tip you can implement into your content calendar to do just that! Are you ready? This one simple tip is to rewrite and republish your old content on your website! Everything needs a refresh now and then, am I right?

You may feel overwhelmed and exhausted by the constant churn of content creation. Not only that but depending on when you’re reading this, it’s the season of no time. Not one extra minute! All the minutes that you previously had for creating amazing content that generates traffic to your website have been swallowed up by keeping your kids entertained while schools are out for summer. You know what I mean, right? I have been there and done that; I get it!

If this is you sweet friend, this too will pass, although from a soon-to-be empty nester, I encourage you to relish every minute. My heart would love to be back in the thick of summer kid entertainment and activities. 

What you need is a quick and simple way to get more eyeballs on your content to drive traffic to your website that can be done in minimal time. How do you do that? As I alluded to earlier, it is by updating, rewriting, and then republishing your old content.  

​

Why You Need to Rewrite and Republish Your Old Blog Posts

If you’re on the fence about whether this will work, yes, it does! Numbers tell a story, and I’d like to share with you a recent experience one of my clients had. In the content calendar, I’d peppered in old blog posts to rewrite and republish. 

One thing we do weekly when we meet with the SEO and Conversion Manager is look at the path that visitors take on the website. Kind of like social media, you want them to stay on your website, getting to know about you and your online business. I was curious about the traffic that was coming in from a recent blog post that I rewrote and republished a few weeks ago. Numbers do not lie, and they will tell you where to spend your time. 

First, we looked at the traffic from the date the blog was republished until the current date. It was getting decent traffic, but the wow factor, the visitors, on average, clicked through eight pages on the website. 

I was curious as to the amount of traffic this post was getting prior to the content refresh. We ran the same report going back two years until the day before the post was republished. 

Let Me Say We Were Blown Away

The number of visitors to that blog doubled compared to the previous two years. Do you see how amazing that is? The numbers in two weeks doubled the amount of traffic that they had in two years. Not only that, before the post was rewritten, visitors clicked through to only one page after the post and left the website. 

We were totally geeking out over this information. That’s the proof that it works. This is the perfect solution to how to increase traffic for my website

How Can You Do This

Go back to your old content and make it relevant again. If you’re anything like me, what I did back in the day is not what I’m doing now. 

Enhance those posts to keep them in line with your current services or products. 

A Word Of Caution

Do not change the URL! Only update the content. Changing the URL is an SEO no, no, for sure. 

Make it simple by using the SEO plugin Yoast. They have the feature to rewrite and republish an old blog post. It’s pretty slick and easy to use. It allows you to rewrite and schedule the post to go live instead of having to move it to draft mode to be published on your content's go-live date. 

Am I saying that right? For example, my weekly content goes live on Wednesdays for my blog post and podcast. When is the day that you release new or refreshed content? 

I Don’t Know About You, But I’m Ready To Wrap This Up

One thing we know for sure is that nothing stays the same; you are constantly evolving as a business owner. Rewriting and republishing previously published blog posts is a quick and easy way to get content out the door without the stress of starting from scratch. It is clear from the remarkable results we have seen that this strategy holds great potential.

We were blown away by how refreshing old content has the ability to unlock new opportunities; not only doubled its traffic within two weeks but also experienced an astonishing shift in user engagement and lead generation. Oh my goodness, I think I failed to mention earlier in addition to increased traffic to the website, that engagement created two new leads into the business by filling out an application to work with them. That type of result is mind-blowing. Take advantage of repurposing your content and watch it go farther than you ever imagined. What old content will you make new again?

Thank you so much for reading, I appreciate you, and I hope you have a wonderful week. 

​Hey, friends; welcome to this week’s blog, where we will explore the strategy that allowed me to stop dreading creating content for my business. While I love planning and organization, for some reason, when it came to creating my content, I just could not wrap my brain around it. It felt neverending and a waste of my time. Mostly because it involved a lot of tears after the kids went to bed trying to figure out what the heck to write and post; that would be helpful and that someone would actually want to read! While I’ll save the mindset and believe talk for another day, I first had to figure out a system. I had to have the ah-ha moment that my blog post is the core of all of my marketing. Implementing content systems is the big secret to improve productivity in content creation. 

Lack of a Content Routine and Planning

It’s funny how planning can be one of my favorite things to do, but when it came to content, I had all the resistance and excuses. I’d tell myself that I didn’t have time. I’m busy and still am busy, but now I know what to do and when. I’m only guessing if you’re searching for a solution to inconsistent content creation, you’re beyond frustrated with yourself that you can’t seem to figure this one out. If you only knew the secret to productivity in content creation. 

Please give yourself some grace, Mama; you’re juggling a lot with running your busy family and keeping up with your growing online coaching business. 

Do you find yourself wondering how to make it simple and easy? 

There have been plenty of times in running my tiny team and business that I’ve dropped to my knees and prayed to the LORD; please help me figure this out and let it be simple and easy. 

I did, and it started with a checklist. Nothing fancy, a checklist that I put into Teamwork, the very first project management system that I started with as a virtual assistant. I moved away for Teamwork for one reason; at the time, they didn’t have the ability to move between a list and a board view. Of course, they have that ability now, plus many other views you can toggle between. Teamwork is a really good task management software.  https://www.teamwork.com/

​

How I visualize the system structure. 

This is how I look at it or visualize it in my mind the structure of a system. I’m guessing you’re familiar with an organization chart, right? 

The system sits at the top of the organization, kind of like the CEO; the process is like the manager, and the workflow is all the worker bees. 

Does that help to explain it? 

What are Content Systems?

If you struggle with productivity and procrastination as an online business owner, content systems might be your key to success. They are a productivity superpower because when they are set up correctly,  you know exactly what to work on and when in your business.

In simple terms, a content system is a straightforward and efficient approach to managing and creating content for your business. It's all about finding a process that works for you, allowing you to streamline your content creation from start to finish. By implementing a content system, you can bring order to your content strategy, save time, and achieve your business goals without feeling overwhelmed.

If you’re like many of my clients, a content system can be a game-changer for your productivity.

Because it provides you with a clear framework and guidelines to follow, making your content creation journey easier and more manageable. 

With a content system in place, you can plan your content in advance, ensuring consistency and not just throwing something up at the last minute to check it off the list. 

Your content is the first impression of working with you. You want it to either bring people to you or send them away to a different coach. 

With a process, you can efficiently produce and distribute your content, maximizing your limited resources. 

A content system gives you the time to focus on what you do best: connecting and coaching your ideal client. 

Creating valuable content that connects with your audience and drives your business forward must be simple and easy. 

[h2]

Don't underestimate the value of the time invested into creating content systems, even for a one-person operation. 

These systems will make it easy for you to bring on a Content VA in the future. Does that sound fun? 

I know from firsthand experience the more you build out beforehand, the less overwhelming it is when you bring on your first virtual assistant. 

I can laugh about it now, I thought my systems were decent when I brought on my first virtual assistant. Let’s just say they were lacking in the workflow piece. This made it stressful for me and her both. She wasn’t sure what to do, and I felt under the gun to keep her busy. No one is productive in that atmosphere. 

When you’re workflows are built out really well, you do not lose track of the little things. 

This week I encourage you to set aside 30 minutes or one Pomodoro and identify your biggest content creation challenges. 

What will the first process and workflow you build out in your content system be? Will it be for your core content like your blog, social media, or email newsletters? 

Final Last Words Before We Wrap This Up

Start simple and expand on your system. Pick one workflow that brings you the most pain and capture your process as you’re doing it with a Chrome plugin like Tango. 

Do not dismiss the power that valuable content has on attracting the right people to your coaching business.  

Allowing you to pour your heart into the value packet content that will gain you a loyal following and grow your coaching business exponentially. A simple and easy content system can propel you toward your business goals, help you stand out in the crowd and best of all improve your productivity in content creation.

In the world of digital marketing, building lasting connections with your audience is crucial for success. But how do you go about creating those connections? That's where the relationship funnel comes in. Starting from the moment they discover your content, it helps you build strong relationships with your ideal clients. From awareness to conversion, the relationship funnel provides a framework for creating meaningful interactions with your ideal client. Your long-term success will come from building trust and providing value throughout the funnel. For those who are looking to take their digital marketing to the next level, now is the time to start building those lasting connections in the relationship funnel.

As with everything in life, it’s all about connection.

Marketing your business is all about connection and building relationships with your clients. A relationship funnel is a powerful tool that can help you do just that. From awareness to loyalty, this funnel maps out the stages your client goes through as they interact with you and your online business.

By truly understanding each stage, you can tailor your content marketing efforts to meet your ideal client's needs, build trust, and ultimately drive conversions.

Are you ready to dive deep into the relationship funnel and explore how it can be used to create successful marketing campaigns? I'll discuss the key elements of each stage, share best practices for moving clients from one stage to the next, and offer tips for measuring your success along the way. So whether you're a seasoned marketer or just starting out, buckle up, Friend, and get ready to learn how to take your marketing efforts to the next level with the relationship funnel.

What is the relationship funnel?

I know all the techie marketing jargon. In essence, the relationship funnel is a marketing model that outlines the process of building and nurturing relationships with your ideal clients. It's a framework for creating meaningful content for your ideal clients, giving them a glimpse into what it is like to work with you. In order to have a business and not just a hobby, the ultimate goal of your content is to convert your ideal client into a loyal one.

The relationship funnel is based on the idea that clients are likelier to do business with people they know, like, and trust. 

I'd do it here if I could sound like a drum roll. 

The relationship funnel is made up of five stages: awareness, interest, desire, action, and loyalty. Each stage represents a different level of engagement with your ideal client, and each stage requires a little different approach. The relationship funnel is not a one-size-fits-all solution but a guide that can be adapted to fit your business needs.

The Five Different Stages of the Relationship Funnel

One Awareness Stage: Attracting Potential Clients

The awareness stage is the first step in the relationship funnel, where you're trying to attract potential clients to your online business. At this stage, your audience likely has not come in contact with you; they are actively searching for a solution to a problem they have. This is where your content needs to shine, make a strong first impression, and grab their attention. C’mon, I can not be the only one who binges on information when I find someone truly speaking to me. 

You must create content that hits on their needs and interests to attract potential clients. This could be in the form of blog posts, podcasts, social media updates, or video content.

The key is to create content that is valuable, informative, and engaging. You want to give your audience a reason to care about your solutions and what you have to offer.

In addition to creating great content, you also need to ensure that your online business is visible where your ideal client spends their time. 

This could mean creating your content so that it can be consumed in a few different ways, such as a podcast turned into a blog post or vice versa. The goal is to get your online business in front of as many potential clients as possible and make a strong first impression. Build those connections, Friend. 

Two Interest Stage: Capturing the Attention of Your Ideal Client

Once you've attracted potential clients to your online business, the next step is to pique their interest. This is where you must provide more detailed information about your business and what you offer. You want to help your audience understand how your business can help them solve their problems or meet their needs.

To capture the interest of potential clients, you need to create content that goes deeper than what you created in the awareness stage. This could be in the form of a free master class, email challenge, or live webinar. The goal is to provide valuable, informative information that helps your ideal clients see the value in what you have to offer and work with you.

In addition to providing valuable content, you also need to make sure that your business is consistent across all of your marketing channels. 

This includes your website, social media profiles, and any other online presence you have. You want to make sure that your online business is easily recognizable and that your audience knows what to expect when they interact with your online business.

Four Conversion Stage: Turning Ideal Clients into Your Clients

The conversion stage is where you turn potential clients into your clients. This is where you need to make it as easy as possible for your prospective client to take action and purchase your services. 

To convert potential clients into paying clients, you need to create a seamless user experience that makes it super easy for your prospective client to take action. This could mean optimizing your website for conversions, streamlining your booking process, or having a mini offer to test out working with you.

In addition to creating a seamless buying experience, you must ensure that your ideal client understands the value of what they're purchasing. This means creating content that showcases the benefits of your services and helps them see why your offer is the exact solution they have been searching for.

Five Loyalty Stage: Turning Clients into Repeat Buyers and Online Business Cheerleaders

The final stage of the relationship funnel is the loyalty stage. This is where you turn clients into repeat buyers and online business cheerleaders. The goal is to create a loyal client base that will continue to support your online business and spread the word about your services.

To turn clients into repeat buyers and online business champions, you must create a positive client experience that makes your client want to return for more. This could mean providing exceptional client service, offering additional services or courses, or creating a community around your online business. I think Jasmine Star does an amazing job at this with her Social Curator Subscription. 

In addition to creating a positive client experience, you also need to ensure that your online business consistently delivers value. This means continuing to create content that speaks to your client’s needs and struggles by guiding them to get the most out of your courses or services.

Strategies for Each Stage of the Relationship Funnel

Now that we've covered the different stages of the relationship funnel let's take a closer look at some strategies for each stage.

Awareness Stage: Attracting Potential Clients

• Create valuable content that speaks to your ideal client’s needs and interests.
• Use social media platforms and influencer partnerships to increase your online business's visibility.
• Offer free resources or incentives to encourage engagement with your online business.

Interest Stage: Capturing the Attention of Potential Clients

• Provide more detailed information about your online business and what you have to offer.
• Create content that is informative, valuable, and engaging.
• Make sure your online business is consistent across all of your marketing channels.

Consideration Stage: Connect With Potential Clients.

• Showcase your unique selling proposition through social proof.
• Position your online business as the best choice for your audience's needs.
• Create content that speaks directly to your audience's pain points and needs.

Conversion Stage: Turning Potential Clients into Your Clients

• Create a seamless user experience that makes it easy for your audience to take action.
• Offer discounts or incentives to encourage purchases.
• Showcase the benefits of your products or services and help your audience see the value.

Loyalty Stage: Turning Clients into Repeat Buyers and Online Business Champions

• Provide exceptional client service, and go above and beyond to care for your client.
• Offer additional services or courses to allow them to continue to work with you.
• Create a community around your online business and create online business champions or cheerleaders.

Measuring and Analyzing the Success of Your Relationship Funnel

Finally, it's important to measure and analyze the success of your relationship funnel to see what's working and what's not. If you’re not already, here are some metrics I want you to start tracking at each stage:

• Awareness stage: Traffic to your website, social media engagement, and number of new followers, for podcasts new ratings and reviews, YouTube views, watch time, subscribers
• Interest stage: Time spent on your website, number of downloads of your podcast, and email open rates
• Consideration stage: Click-through rates on the links in your emails, discovery calls scheduled, and number of leads generated
• Conversion stage: Conversion rates, average order value, and client acquisition cost
• Loyalty stage: Client retention rates, repeat purchase rates, and client satisfaction scores

By tracking these metrics, you can better understand how your marketing efforts impact each stage of the relationship funnel and make adjustments as needed.

If you’ve not implemented metric tracking, I invite you to sign up and download my Google Sheet to get you started.

Get started tracking your results today with our free Know Thy Numbers resource! Simply click the link below to access the Google Sheet and make it your own. Don't miss out on this valuable tool for analyzing and measuring the success of your content marketing efforts. 

I’ve blabbed enough; it’s time to wrap this up! 

Your content has a big job with all the noise competing for our attention. It is key to building strong relationships with your clients is more important than ever. A relationship funnel is a powerful tool that can help you do just that. By understanding each stage of the funnel and tailoring your marketing efforts to meet the needs of your audience, you can build trust, drive conversions, and create a loyal client base. Watch your content marketing efforts pay off in a big way when you implement relationship funnel marketing.

Thank you so much for reading this, I appreciate you, and I hope you have a wonderful week. 

​